首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and th
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and th
admin
2010-01-28
54
问题
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and the questions followed.
•For each question 15—20, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose.
Cooperative cooperation. Competitive cooperation. Confused? Airline alliances have travelers scratching their heads over what’s going on in the skies. Some folks view alliances as a blessing to travelers, offering seamless travel, reduced fares and enhanced frequent-flyer benefits. Others see a conspiracy of big business, causing decreased competition, increased fares and fewer choices. Whatever your opinion, there’s no escaping airline alliances: the marketing hype is unrelenting, with each of the two megs-groupings, One world and Star Alliance, promoting itself as the best choice for all travelers. And, even if you turn away from their ads, chances are they will figure in any of your travel plans. By the end of the year, One world and Star Alliance will between them control more than 40% of the traffic in the sky. Some pundits predict that figure will be more like 75% in 10 years. But why, after years of often ferocious competition, have airlines decided to hand together? Let’s just say the timing is mutually convenient. North American airlines, have exhausted all means of earning customer loyalty at home, have been looking for ways to reach out to foreign flyers. Asian carriers are still hurting from the region-wide economic downturn that began two years ago-just when some of the airlines were taking delivery of new aircraft. Alliances also allow carriers to cut costs and increase profits by pooling manpower resources on the ground and cede-sharing—the practice of two partners selling tickets and operating only one aircraft.
So alliances are terrific for airlines—but are they good for the passenger? Absolutely, say the airlines: think of the lounges, the joint FFP (frequent flyer program) benefits, the round-the-world fares, and the global service networks. Then there’s the promise of "seamless" travel= the ability to, say, travel from Singapore to Rome to New York, all on one ticket, without having to wait hours for connections or worry about your hags. Sounds utopian? Peter Buecking, Cathay Pacific’s director of sales and marketing, thinks that seamless travel is still evolving. "It’s fair to say that these links are only in their infancy. The key to seamlessness rests in infrastructure and information sharing. We’re working on this. n Henry Ma, spokesperson for Star Alliance in Hong Kong, lists some of the other benefits for consumers. "Global travelers have an easier time making connections and planning their itineraries. ’ Ma claims alliances also assure passengers consistent service standards.
Critics of alliances say the much-touted benefits to the consumer are mostly pie in the sky, that alliances are all about reducing costs for the airlines, rationalizing services and running joint marketing programs. It is believed that alliances will ultimately result in decreased flight choices and increased costs for consumers. Instead of two airlines competing and each operating a flight on the same route at 70% capacity, the allied pair will share the route and run one full flight. Since fewer seats will be available, passengers will be obliged to pay more for tickets.
Those who’ve already made the elite grade in the FFP of a major airline stand to benefit the most when it joins an alliance: then they enjoy the PFP perks and advantages on any and all of the member carriers. For those who haven’t made the top grade in any FFP, alliances might be a way of simplifying the earning of frequent flyer miles. For example, I belong to United Airline’s Mileage Plus and generally fly less than 25,000 miles a year. But I earn miles with every flight I take on Star Alliance member-Ail Nippon Airways and Thai Airways.
If you fly less than I do, you might be smarter to stay out of the FFP game altogether. Hunt for bargains when booking flights and you might be able to save enough to take that extra trip anyway. The only real benefit infrequent flyers can draw from an alliance is an inexpensive round-the-world fare.
The bottom line: for all the marketing hype, alliances aren’t all things to all people—but everybody ran get some benefit out of them.
According to paragraph two, setting up airline alliances will chiefly benefit______.
选项
A、North American airlines and their domestic travelers
B、North American airlines and their foreign counterparts
C、Asian airlines and their foreign travelers
D、Asian airlines and their domestic travelers
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/grKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Wheredoestheannouncementtakeplace?
Wheredoestheannouncementtakeplace?
Howdoyouworkwithotherpeople?Doyouknowyourownpersonalstrengthsandweaknesses?Lookatthese‘types’belowanddecide
Task7TeamBuildingYourcompanyisabouttotakeoveranothercompanyandiskeentoencouragethestafffrombothcompaniest
Task7TeamBuildingYourcompanyisabouttotakeoveranothercompanyandiskeentoencouragethestafffrombothcompaniest
Couldyoutelluswhatimprovementsyouthinktechnologyisbringingtotheworkinglivesofpeopleinyourcountry?Couldyout
Starttoday【C1】______our30dayssetandsaveover£20bybuyingthesetrather【C2】______theindividualproducts!FitL
WillieHuang,acertifiedfinancialplannerwithAmericanExpressFinancialAdvisors,InkinQueen,NewYork,himselfanimmigra
随机试题
服务性支出所包含的内容,大致包括
追究产品生产者承担产品责任的条件是生产者在主观上必须有过错。()
下列关与牙冠延长术适应证的说法,正确的是
下列哪些情况不宜作成胶囊剂
如图所示,一倒置U形管,上部为油,其密度ρ油=800kg/m3,用来测定水管中的A点流速uA,若读数△h=200mm,则该点流速uA为:
下列各项中,编制分部报告确定经营分部时,属于可以将两个或多个经营分部合并为一个经营分部条件的有()。
(单选题)下列不是我国现代企业制度基本特征的是()。
学生:报到:录取通知书
国产片《英雄》显然是前两年最好的古装武打片。这部电影是由著名导演、演员、摄影师、武打设计师和服装设计师参与的一部国际化大制作的电影。票房收入的明显领先说明观看该部影片的人数远多于进口的美国大片《卧虎藏龙》的人数,尽管《卧虎藏龙》也是精心制作的中国古装武打片
EditorLauratalkswithMr.Brooksabouthisnewbookonrobotics.Asyoulisten,answerthequestionsorcompletethenotesin
最新回复
(
0
)