首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb a
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb a
admin
2015-05-24
24
问题
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb and the visceral thrill of the drop are the hallmarks of a park visit. But as a metaphor for the industry, the roller coaster is all wrong. Making money from theme parks is a hard thing, not a thrilling rush. And coasters are not where the best chance of revenue growth lies.
This week’s July 4th celebrations marked the beginning of the summer season for America’s theme parks. Around the world, another year of moderate growth is expected: global attendance grew by 2.2% in 2006. Growth is slowest in the mature markets of North America and Europe, though the prospects look better in Asia. Scope to raise entry prices is limited by competition. At $300m or more, the economics of building a new park are "brutal", says Raymond Braun of Economic Research Associates, a consultancy.
In response, operators are concentrating on improving the customer experience, making greater use of their facilities and turning parks into multi-day destinations. Stronger theming helps to make a park more distinctive. Greater interactivity is also important. The "Men in Black" ride at Universal Studios in Orlando, Florida, in which passengers shoot at animatronics aliens, is a good example of what industry types like to call an "immersive" experience. Discovery Cove, another Florida park, takes that term literally, charging visitors premium prices to swim with dolphins and other animals.
Packing more people into parks risks turning visits into a series of queues interrupted by rides, rather than the other way round. "Queuing is a big nuisance," says Mark Fisher of Merlin Entertainments. One answer is to break up the boredom by putting entertainers into the queue. Another is to offer ride-reservation systems or special tickets that let people book a place in line without having to queue. Getting people through the park more efficiently is one way to increase the use of facilities. Extending the season is another. Tivoli, a park in the heart of Copenhagen, introduced a ten-day Halloween season in 2006 to sit alongside its summer and Christmas openings. "We used to be a seasonal business and now we are more or less a full-year business," says the park’s chief executive.
As squeezing growth out of existing parks becomes harder, operators are also looking to new markets. Indoor city-based attractions, which are cheap to build and easy to get to, have plenty of potential, even in mature markets. Emerging markets look promising, too. Asia’s top ten parks recorded attendance growth of 4.4% in 2006, much of it driven by Hong Kong Disneyland’s first full year of operation. As consumers in developing markets become wealthier, the industry will look a lot more thrilling.
In the author’s opinion, the real driving force for the industry lies in
选项
A、further exploration of new markets.
B、the booming indoor-based attractions.
C、full-year operation of emerging markets.
D、wealthier customers in developing countries.
答案
D
解析
推理判断题。考查对作者观点的推断。根据题目选项可定位至最后一段。其中说到新兴市场和室内游乐场前景广阔,但说到新兴市场时,作者认为,随着这些市场消费者愈发富有,该行业将a lot more thrilling,因此可推断D项正确。
转载请注明原文地址:https://kaotiyun.com/show/gt74777K
0
考研英语一
相关试题推荐
AccordingtotherecentsurveymadebytheGalluporganization,Chinesepeoplehashigherindextosenseofhappinessthanthep
HenryKissingermaybethemostsuccessful,certainlythemostflamboyant,SecretaryofStatetoholdthatofficeinmoderntime
Nowmedicalresearchersarediscoveringatruism:"alcoholandtobaccodonotmix."Thesetwosubstances,bothdangeroustoheal
Nowmedicalresearchersarediscoveringatruism:"alcoholandtobaccodonotmix."Thesetwosubstances,bothdangeroustoheal
In1926,whilefilmingTheKingofKings,directorCecilB.DeMillemovedhiscastandcrewtoCatalinaIsland,offthecoastof
Accordingtothepassage,whichorganizationsraisedtheproposaltostopthepracticeofliedetectionevidenceinmilitarycou
EveryyearLesWexner,theownerofVictoria’sSecret,alingerie(女士内衣)retailer,takesamonthofftotraveltheworldlookingf
TheU.S.SecretService,whichstudies"targetedviolence",providesinsightontheurgencyoftheneedinits2002"SafeSchool
TheU.S.SecretService,whichstudies"targetedviolence",providesinsightontheurgencyoftheneedinits2002"SafeSchool
随机试题
一国之内适用于不同宗教、种族、不同阶级的人的法律之间的冲突是()
下列不符合《拣麦穗》一文写作特点的说法是()
琥珀胆碱在体内消除迅速系由
关于证券投资基金“集合理财、专业管理”这一特点的具体体现,以下表述错误的是()。[2015年12月真题]
中国证监会及其派出监管机构依法对证券公司的经纪业务进行监管,主要监管措施包括()。Ⅰ.证券公司向监管机构的报告制度Ⅱ.信息披露Ⅲ.检查制度
某人分期付款购买一价值500000元的房产,为还款需每年末在银行存人85228.22元,每年存款,年利率为8%,请问()年才能还清。
人的本质是永恒不变的。()
恩格尔系数是指食物支出金额占总支出金额的比例。恩格尔定律是指随着家庭生活水平的提高,食品的消费支出占家庭总消费支出的比率减少的规律。依据上述定义,下列说法正确的是( )。
以下对于主流嵌入式操作系统的叙述,错误的是()。
Shenoticedtheoldlady’shand______constantlyduringthetalk.
最新回复
(
0
)