首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
admin
2012-02-29
57
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they are all versed (精通) in the science of persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is a bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the en4, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is an uplifting (振奋的) way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed toward the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "footfall", as the number of people entering a store! is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retail centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1.3%.
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
Putting fruit and vegetable section near the entrance takes advantage of people’s______.
选项
A、shopping psychology
B、concerns with time
C、shopping habits
D、common sense
答案
A
解析
根据题干中的fruit and vegetable将本题出处定位到第三段最后三句。第三句提到水果和蔬菜因为很容易受副损坏所以应该最后才买,而不是一开始就买,第四句提问:把果蔬放在这里,为什么还是会有效果呢?末句解释原因:选择好的新鲜食物是开始购物的一种方式,能令人振奋,使人们在稍后购买不健康商品时不那么内疚。由此可推断出,把水果蔬菜区设置在入口处附近是利用了人们的购物心理,故答案为[A]。[B]是针对该段首句的immediately设的干扰项;[C]在文中未提及;[D]是针对第二句设的干扰项。
转载请注明原文地址:https://kaotiyun.com/show/hBf7777K
0
大学英语四级
相关试题推荐
Itseemsyoualwaysforget--yourreadingglasseswhenyouarerushingtowork,yourcoatwhenyouaregoingtothecleaners,you
A、Fatheranddaughter,B、Uncleandniece.C、Auntandnephew.D、Cousins.D综合推断题。女士要找玛丽姑姑,男士回答说他妈妈不在,由此推断,两人应该是表亲,所以D正确。
Everyeducationsystemisinevitablyamirrorthatreflectsthecultureofthesocietyitisapartof.InmanyWesternsoci
Everyeducationsystemisinevitablyamirrorthatreflectsthecultureofthesocietyitisapartof.InmanyWesternsoci
Everyeducationsystemisinevitablyamirrorthatreflectsthecultureofthesocietyitisapartof.InmanyWesternsoci
Asunflowerisasunflower.Amobilephoneisamobilephone.Butcanyou【S1】______thetwotodosomethingforyourlocal【S2】___
A、12:30PM.B、2:00PM.C、4:30下午D、5:30下午B细节题。四个选项都是表示具体的时间。女士与Julie见面的时间在下午2:00,选项B正确。
Inrecentyearn,Israeliconsumershavegrownmoredemandingasthey’vebecomewealthierandmoreworldly-wise.Foreigntraveli
A、Takepartinthechampionshipgame.B、Tryoutforthefieldhockeyteam.C、Getticketstoseethechampionshipgame.D、Gotop
Hungryprehistorichunters,notclimatechange,droveelephantstoextinctionduringthePleistoceneera(更新世),newresearchsugg
随机试题
放射工作人员防止眼晶体发生确定性效应的年剂量限值是
可以免除或部分免除健康时的社会责任是
根据《处方管理办法》规定,医疗机构不得限制门诊就诊人员持处方到药品零售药店购买
在正常情况下,爆炸性气体混合物连续出现或长期存在的场所为()。
保荐人撰写的投资价值研究报告应对影响()的因素进行全面、客观的分析。
在全国范围内的市场上开展业务的银行的营销组织应当采取()。
2001-2006年,韩国、中国台湾的六家企业合谋操纵液晶面板价格,在中国大陆实施价格垄断。2013年1惆4日,国家发改委宣布对上述六家企业的行为依法作出处理,责令其退还国内彩电企业多付的价款,处以没收和处罚总金额达3,53亿元的处罚。随后,这六家企业表示
将考生文件夹下HIGER\YI0N文件夹中的文件ARIP.BAT重命名为FAN.BAT。
問題9 次の(1)から(3)の文章を読んで、後の問いに対する答えとして最もよいものを、1?2?3?4から一つ選びなさい。
Theyspentalltheirsparetime______theirsparemoney,ontheirexperiments.
最新回复
(
0
)