首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
admin
2012-02-29
71
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they are all versed (精通) in the science of persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is a bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the en4, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is an uplifting (振奋的) way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed toward the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "footfall", as the number of people entering a store! is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retail centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1.3%.
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
Putting fruit and vegetable section near the entrance takes advantage of people’s______.
选项
A、shopping psychology
B、concerns with time
C、shopping habits
D、common sense
答案
A
解析
根据题干中的fruit and vegetable将本题出处定位到第三段最后三句。第三句提到水果和蔬菜因为很容易受副损坏所以应该最后才买,而不是一开始就买,第四句提问:把果蔬放在这里,为什么还是会有效果呢?末句解释原因:选择好的新鲜食物是开始购物的一种方式,能令人振奋,使人们在稍后购买不健康商品时不那么内疚。由此可推断出,把水果蔬菜区设置在入口处附近是利用了人们的购物心理,故答案为[A]。[B]是针对该段首句的immediately设的干扰项;[C]在文中未提及;[D]是针对第二句设的干扰项。
转载请注明原文地址:https://kaotiyun.com/show/hBf7777K
0
大学英语四级
相关试题推荐
Readinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadingha
Readinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadingha
Developmentbanksareinternationallendinggroups.Theylendmoneytodevelopingcountriestohelpfueleconomicgrowthandsoc
A、Bytaxingpublicservices.B、Bymakingpeoplepayforprivatebills.C、Byprovidingneededservices.D、Bycollectingtaxes.D
Everyeducationsystemisinevitablyamirrorthatreflectsthecultureofthesocietyitisapartof.InmanyWesternsoci
A、Threeorfourflightswerecancelledbecauseofsnow.B、ThemanwillhavetostayinNewYork.C、TheplanecannotlandinNew
GlobalisationFormany,thesurpriseoffindingaMcDonaldsoutletinMoscoworBeijingprovidesnogreatersymbolofthesp
A、Themancouldn’tfindaparkinglotforhiscar.B、Themanapologizedbecauseofhiscarelessness.C、Thewomanwasupsetduet
Hungryprehistorichunters,notclimatechange,droveelephantstoextinctionduringthePleistoceneera(更新世),newresearchsugg
A、herbags.B、herpassportandtickets.C、herchildren.D、herseats.B此题考查听细节的能力。关键在于听到对应信息“CanIseeyourpassportsandticket
随机试题
It’snogreatsurprisethatBillGateshasdecidedtowalkawayfromhisday-to-dayinvolvementwithMicrosoft,andusehisful
患者因半年来右下后牙咬物不适就诊。检查见右下第一磨牙咬合面深龋洞,冷测一过性疼痛。去净腐质后近髓,未及明显露髓孔。该患牙的首诊治疗为
七届人大一次会议通过的宪法修正案规定:“任何组织或者个人不得()或者以其他形式非法转让土地。土地的使用权可以依照法律的规定转让。”
建设工程质量保修期按《建设工程质量管理条例》的规定确定。在质量保修期内的监理工作期限,应由监理单位与建设单位根据工程实际情况,在委托监理合同中约定,一般以()为宜。
关于工程量计算的注意事项说法错误的是()。
应收账款信用政策中的信用条件包括()。
江西省国家历史文化名城为()。
(),是指行为人实施旅游违法行为尚未构成犯罪,由旅游或其他行政管理部门追究,而且必须接受的强制性义务。
近期土地价格的下跌已经使许多在房地产上大量投资的机构受到了损害。去年,在这次价格下跌尚未开始的时候,一所地方大学为其资产增加了200英亩的土地。当然,这所大学并未购买这块土地,而是作为馈赠接受下来的。所以价格下降并没有影响到该大学。下面哪项,如果正确,对以
Whyisthewoman’sfathergoingtoretire?
最新回复
(
0
)