首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text taken from an article about Marketing Communications. Choose the best sentence to fill each of the gaps. For each
Read this text taken from an article about Marketing Communications. Choose the best sentence to fill each of the gaps. For each
admin
2013-08-22
35
问题
Read this text taken from an article about Marketing Communications.
Choose the best sentence to fill each of the gaps.
For each gap 9—14, mark one letter(A—H)on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
Many management writers have discussed the idea of satisfying customers’ needs and wants.(0)______H Despite the vast amount of information available on customers, finding out exactly what they require is a challenge that certain companies, such as Sainsbury’s and Marks and Spencer, have found extraordinarily difficult to meet.(9)______. In a report written by the research company Business Intelligence, 50% of companies felt that their marketing communications were ineffective and 85% said that any attempt to gain customer loyalty failed.
The two extremes of marketing can be summarized by looking at the difference between the East and the West.(10)______. Biros’, socks, Light bulbs—if it can be made and distributed then there is a market. In the prosperous West, it is the other extreme. Such is the attraction of profit that the marketing specialists are competing with some incredibly sophisticated advertising for some rather simple products!(11) ______. The Internet is also adding another dimension to the marketing process as is the growing resistance to subtle, clever advertising, which seems to have lost its edge in the marketplace.
Out of this turmoil there has evolved another definition of marketing known as customer relationship marketing(CRM). Customers are much less loyal than they used to be and can afford to chop and change.(12)______
Microsoft did this by reorganizing the business around the customer, splitting itself into four new divisions which focus on the customer.(13)______. The call centers are likely to form the basis of the future of marketing, although there is little evidence that they will work.(14)______
A The choice is seemingly endless, with a typical superstore stocking between 20, 000 and 25, 000 different lines totaling between two and four million products per store.
B In the spring of 1999, both companies announced heavy falls in profit largely due to their inability to listen to and respond to the customer.
C Consumers also dislike the synthesized voice which asks you to press certain numbers on the keypad, depending on the service required.
D Although there will always be a place and function for marketing, it is unclear whether the traditional product or brand manager will still have a job in the twenty-first century, having been replaced by customer relations managers on the end of a telephone.
E In Russia, if there is a queue, you are advised to join as it means a manufacturer has actually produced something, regardless of whether there is a specific need.
F Some companies now have customer call centers which are set up with the sole objective of handling complaint, inquiries and after sales service.
G It is estimated that winning over a new customer can cost up to five times as much as keeping a customer, so a new definition of marketing has evolved which is identifying, attracting and retaining the most valuable customers to sustain profitable growth. H Although the two are different, companies spend billions of pounds on market research with a view to targeting the potential customer in a more precise way.
选项
答案
F
解析
转载请注明原文地址:https://kaotiyun.com/show/hC7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Isitnecessaryforthecompaniestoretainqualitystaff?Why?Howtoretainqualitystaff.
Iscapitalmarketimportantornot?Why?Canyougiveexplanationaboutit?
Askingquestions征询
Marketing:howtoevaluatetheeffectivenessofacompany’swebsite.
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
•YouwillheararadiointerviewbetweenawomanjournalistandMichaelDell,ChairmanofDellInc.andhisnewCEO,KevinRolli
•Readthetextbelowabouttelevisionnetwork.•Inmostofthelines41—52thereistoneextraword.Itiseithergrammatically
随机试题
革兰染色初染剂结晶紫是一种碱性染料,对它摄取较强的细菌等电点为
《灵枢.五色》中的"藩"是指
在施工招标资格预审中,监理单位认为A施工单位有资格参加投标是否正确?说明理由。判别B、D、F、H四家施工单位的投标是否为有效标?说明理由。
数控机床由()组成。
下列说法中错误的是()。
合同有效成立后至履行期限届满前,在出现()法定情形时,一方当事人可以解除合同。
材料一:近日早晨,上海电台《音乐早餐》节目正在直播,与往常一样,主持人晓君和小畅在播音乐间隙用上海话聊天逗笑观众。有一名听众给他们发短信:“求你们不要说上海话了,我讨厌你们上海人!”之后,晓君语调认真地对这名观众说:“请你以团成一个团的姿势,然后慢慢地以比
从刚刚工作、当中学教师时开始,廖俊波就是个“工作狂”,经常加班,为什么他能对工作保持如此高的热情?奥秘就在他常说的“工作是快乐的”。把工作当乐趣,才会有内生动力,自发地在工作上投入百分百的精力,兢兢业业.勤勤恳恳地把工作做好。这段文字接下来最可能讲的是:
罗伯特出生于1967年,因此,1976年他9岁。从这个例子可以清楚地看到一个人出生年的最后两位数字与其9岁那年的后两位数字相同,只是数字的位置颠倒了。以下哪项是对上述推论的最佳反驳?
Solvingaproblemcanbebrokendownintoseveralsteps.First,theproblemmustbeidentifiedcorrectly.Psychologistsrefer(1
最新回复
(
0
)