首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In 2016, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. But
In 2016, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. But
admin
2020-08-21
75
问题
In 2016, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. But people are also returning those purchases at record rates, up 8% from last year.
What went wrong? Is the lingering shadow of the global financial crisis making it harder to accept extravagant indulgences? Or do people shop more impulsively when online? Both arguments are plausible. However, there is a third factor: a question of touch. And physically interacting with an object makes you more committed to your purchase.
When my most recent book Brand washed was released, I teamed up with a local bookstore to conduct an experiment. I carefully instructed a group of volunteers to promote my book in two different ways. The first was a fairly hands-off approach. Whenever a customer would inquire about my book, the volunteer would take them over to the shelf and point to it. Out of 20 such requests, six customers proceeded with the purchase.
The second option also involved going over to the shelf but, this time, removing the book and then
subtly
holding onto it for just an extra moment before placing it in the customer’ s hands. Of the 20 people who were handed the book, 13 ended up buying it. Just physically passing the book showed a big difference in sales. Why? We feel something similar to a sense of ownership when we hold things in our hand. It can motivate us to make the purchase even more.
A recent study conducted by Bangor University together with the United Kingdom’s Royal Mail service also revealed the power of touch. A deeper and longer-lasting impression of a message was formed when delivered in a letter, as opposed to receiving the same message online. The study also indicated that once touch becomes part of the process, it could translate into a sense of possession. In other words, we simply feel more committed to possess and thus buy an item when we’ve first touched it. This sense of ownership is simply not part of the equation in the online shopping experience.
As the rituals of purchase in the lead-up to Christmas change, not only do we give less thought to the type of gifts we buy for our loved ones but, through our own digital wish lists, we increasingly control what they buy for us. The reality, however, is that no matter how convinced we all are that digital is the way to go, finding real satisfaction will probably take more than a few simple clicks.
The underlined word "subtly" (Para. 4) refers to_____.
选项
A、skillfully
B、slowly
C、physically
D、evidently
答案
A
解析
根据题干关键词定位到原文第四段第一句,该句意为“第二种方式同样要走到书架旁,但是这一回,在拿出书递到顾客手上之前会______在志愿者手中放一会儿”。根据语境,A项skillfully“巧妙地”更适合替代subtly。B项“缓慢地”、C项“身体上地”和D项“明显地”均不符合文中提到的购书场景,故选A。
转载请注明原文地址:https://kaotiyun.com/show/hH1Z777K
0
考研英语一
相关试题推荐
WritealettertorecommendyourstudentLiMeitoapplytoapublishinghouseforajobofEnglisheditor.Inyourletter,you
Dopeoplegethappierormorefoul-temperedastheyage?Stereotypesofirritableneighbors【C1】______,scientistshavebeentry
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarterofthe20thcentury.【C1】______inthe1900smostAm
SupposelastweekendyouwenttoBrian’shomeandenjoyedhospitalityfromhisfamily.Writehimaletterto1)thankhim,a
ALetterofConsultation咨询信Writealetterofconsultationofabout100wordsbasedonthefollowingsituation:YourroommateJ
Canada’spremiers(theleadersofprovincialgovernments),iftheyhaveanybreathleftaftercomplainingaboutOttawaattheir
Canada’spremiers(theleadersofprovincialgovernments),iftheyhaveanybreathleftaftercomplainingaboutOttawaattheir
随机试题
在中国历史上,黄河流域曾经长时期作为中国的政治、经济和文化中心,被誉为孕育中华文化的摇篮。下列说法中正确的是()。
游梁式抽油机曲柄键安装在减速箱的()上。
A.外釉上皮层B.内釉上皮层C.星网状层D.中间层E.釉结2~3层扁平细胞,与釉质形成有关
患者女,24岁。确诊为白血病后住院治疗。今晨予以静脉输血治疗,输血即将结束时,出现皮肤瘙痒、荨麻疹、眼睑水肿,继而发生呼吸困难、喘憋。以下处理措施不正确的是
平行于水流方向的围堰为()。
下列有关金融工具的特点的说法错误的有()。
A、 B、 C、 D、 D根据题干图形,黑色三角形顶角指向空白面,由此排除A、B、C,D项可折叠成题干图形,答案为D。
Howcanpeoplegetenoughvitamins?
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazzwasborn,Ameri
Thinkbeforeyoupost.Youmightnotbeawareofhowmuchinformationyou’re【C1】______.That’sthemessagefromthefounders
最新回复
(
0
)