首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
admin
2006-07-14
75
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C24】
选项
答案
or
解析
连词or后面的从句是act from的宾语,与前两个from后面的宾语是并列关系。
转载请注明原文地址:https://kaotiyun.com/show/hIgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Withaneighty-hourweekandlittleenjoyment,lifemusthavebeenvery______forthestudents.
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Publicrelationspracticeisthedeliberate,plannedandsustainedefforttoestablishandmaintainmutualunderstandingbetween
EversinceitwasclaimedthatamedicinemadefromtheChinesethree-stripedboxturtlecouldcurecancer,demandfortheprodu
TheNationalIndustrialRecoveryActwasdesignedtospurindustry.
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
A、Thewaistmuscles.B、Thelegmuscles.C、Thebackmuscles.D、Thehipmuscles.B事实细节的找寻和判断。根据原文Useyourlegmusclesinorderto
随机试题
承租人与出租人签订一项房屋租赁合同,合同的租赁期限为30年。在合同期限内,发生下列事项:(1)为了美观舒适,承租人未经出租人同意,自己对房屋进行了装修。要求出租人承担50%的修费用。(2)承租人经出租人同意将房屋转租。(3)租赁期间房屋需要维修,承租
Theyworked______thecostoftheholidayanddecidediftheycouldaffordit.
患者,女,30岁;带下量多,色白,质稀薄如涕,无臭;面黄倦怠,纳少便溏;舌淡体胖,苔白稍腻,脉细。
A.肉芽肿性龈瘤B.单纯的纤维型龈瘤C.外周性牙源性纤维瘤D.外周性骨化性纤维瘤E.血管性牙龈瘤
在制订融资方案时,必须考虑(),使得资金来源渠道多样、计划融资金额尽量超额覆盖实际资金需求量。
某机场工程实行公开竞争性招标,招标公告中要求投标者应是具有一级资质等级的施工企业。在开标会上,共有12家参与投标的施工企业或联合体有关人员参加,此外还有市招标办公室、市公证处法律顾问以及业主方的招标委员会全体成员参加。开标前,公证处提出要对各投标单位的资质
评审人员与所评审预案的生产经营单位有利害关系的,应当()。
某公司委托证券公司发行股票600万股,每股面值1元,每股发行价格8元,向证券公司支付佣金400万元。该公司应贷记“资本公积——股本溢价”科目的金额为()万元。
YJ集团是一家以房地产为主产业链,跨地区、跨行业、跨国经营的产业集团,公司创建于1993年5月,历经十几年的拼搏,现已形成集房地产开发、建筑施工、教育后勤、物业管理等于一体的锁链化、整体化、系统化的全新规模产业,位居全国大型企业集团千强之列。集团现有资产5
contact此处讲到“Donotforgetthecontactinformationabouttheorganizationsandpeoplethataretohelpyou.”,即不要忘记能帮助你的组织或个人的联系方式
最新回复
(
0
)