首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Nothing succeeds in business books like the study of success. The current business-book boom was launched in 1982 by Tom Peters
Nothing succeeds in business books like the study of success. The current business-book boom was launched in 1982 by Tom Peters
admin
2015-03-13
48
问题
Nothing succeeds in business books like the study of success. The current business-book boom was launched in 1982 by Tom Peters and Robert Waterman with In Search of Excellence. The trend has continued with a succession of experts and would-be experts who promise to distil the essence of excellence into three(or five or seven)simple rules.
The Three Rules is a self-conscious contribution to this type of writing; it even includes a bibliography of " success studies". Michael Raynor and Mumtaz Ahmed work for a consultancy, Deloitte, that is determined to turn itself into more of a thought-leader and less a corporate repairman. They employ all the tricks of the success books. They insist that their conclusions are " measurable and actionable"—guides to behaviour rather than analysis for its own sake. Success authors usually serve up vivid stories about how exceptional businesspeople stamped their personalities on a company or rescued it from a life-threatening crisis. Messrs Raynor and Ahmed are happier chewing the numbers: they provide detailed appendices on "calculating the elements of advantage" and "detailed analysis".
The authors spent five years studying the behaviour of their 344 "exceptional companies" , only to come up at first with nothing. Every hunch(直觉)led to a blind alley and every hypothesis to a dead end. It was only when they shifted their attention from how companies behave to how they think that they began to make sense of their voluminous material.
Management is all about making difficult tradeoffs in conditions that are always uncertain and often fast-changing. But exceptional companies approach these tradeoffs with two simple rules in mind, sometimes consciously, sometimes unconsciously. First: better before cheaper. Companies are more likely to succeed in the long run if they compete on quality or performance than on price. Second: revenue before cost. Companies have more to gain in the long run from driving up revenue than by driving down costs.
Most success studies suffer from two faults. There is "the halo(光环)effect" , whereby good performance leads commentators to attribute all manner of virtues to anything and everything the company does. These virtues then suddenly become vices when the company fails. Messrs Raynor and Ahmed work hard to avoid these mistakes by studying large bodies of date over several decades. But they end up embracing a different error: stating the obvious. Most businesspeople will not be surprised to learn that it is better to find a profitable niche(隙缝市场)and focus on boosting your revenues than to compete on price and cut your way to success. The difficult question is how to find that profitable niche and protect it. There, The Three Rules is less useful.
What kind of business books are most likely to sell well?
选项
A、Books on excellence.
B、Guides to management.
C、Books on business rules.
D、Analyses of market trends.
答案
A
解析
推理判断题。定位句指出,商业书籍中最成功的当属对成功学研究方面的书籍。接下来又阐述了《追求卓越》一书掀起了当今商业书籍的热潮。由此可见,研究卓越的书籍最有可能大卖,故答案为A)。
转载请注明原文地址:https://kaotiyun.com/show/hMh7777K
0
大学英语六级
相关试题推荐
TheHealthBenefitsofDrinkingWater—IsBottledDrinkingWaterHealthierThanFilteredTapWater?[A]Waterisak
TheHealthBenefitsofDrinkingWater—IsBottledDrinkingWaterHealthierThanFilteredTapWater?[A]Waterisak
TheHealthBenefitsofDrinkingWater—IsBottledDrinkingWaterHealthierThanFilteredTapWater?[A]Waterisak
Angerisaverycommonhuman【C1】______andatsometimeoranotherweallexperienceit.Fromyoungchildrentooldpeopleweall
A、Akindofexchange.B、Akindofbusiness.C、Acommercializedexchange.D、Aninternationalfriendshipassociation.C细节题。文章中提到互惠
A、Therewereonlygrandparentsandchildren.B、Therewasonefather,onemother,andtheirchildren.C、Thereweremanyrelatives
A、Themanisopposedtodrinking.B、Lastyear’sChristmasdinnerpartywasasuccess.C、Thewomandoesnotwanttogotothisye
A、Itrisksthehealthygrowthofchildren.B、Itmakesweddingstooexpensivetoenjoyfornewcouples.C、Itmakespeoplefeelwe
Justoveradecadeintothe21stcentury,women’sprogresscanbecelebratedacrossarangeoffields.Theyholdthehighestpol
Justoveradecadeintothe21stcentury,women’sprogresscanbecelebratedacrossarangeoffields.Theyholdthehighestpol
随机试题
组织战略的改变就要求做出相应调整的是___________。
就脏腑而言,五脏属就脏腑而言,六腑属
风痰阻络或热极动风可致胃热或虫积可致
A.差错造成患者暂时性伤害,需要采取预防措施B.患者已使用,但未造成伤害C.差错对患者的伤害可导致患者住院或延长住院时间D.差错导致患者永久性伤害E.差错导致患者死亡用药错误分为A~I级。E级错误是指()。
在海洋运输货物保险的除外责任中,适用于平安险、水渍险和一切险的除外责任包括()。
制造和安装精度要求较低;中心距离较大时,其传动结构简单是( )的主要特点。
投资者预期市场利率下降,其合理的判断和操作策略有()。
《导游人员管理条例》所称的导游人员,是指依照该条例规定(),接受旅行社委派,为旅游者提供向导、讲解及相关旅游服务的人员。
社会主义制度决定,政府应该用货币政策和财政政策等手段决定市场资源的配置。()
=________.
最新回复
(
0
)