首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2016-02-01
48
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to people’s desire for better fuel economy for their cars by advertising automotive(汽车的)products that improve gasoline mileage(里程). Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic(适于节食的), but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by______.
选项
A、stressing their high quality
B、convincing him of their low price
C、maintaining a balance between quality and price
D、appealing to his buying motives
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/hOTC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Forthispart,youaresupposedtowriteanannouncementin100-120wordsbasedonthefollowingsituation.Remembertowriteit
DuringtheChristmasshoppingrushinLondon,theinterestingstorywasreportedofatrampwho,apparentlythoughhadnofault
Inrecentyears,moreandmoreforeignersareinvolvedintheteachingprogramsoftheUnitedStates.Boththeadvantagesandth
Women’sDaymarkstheroleofwomeninboththepastandthepresent.Itwasstartedto【B1】______theimportanceofworkingwomen
Alanguageisasignalingsystemwhichoperateswithsymbolicvocalsounds(语声),andwhichisusedbyagroupofpeopleforthep
—Tony:Hey,IjustwanttoapologizeforwhatIsaidtheotherday.—Tim:______Youknowwe’regoodfriends.
IenteredSt.Thomas’sHospitalasamedicalstudentattheageof18andspentfiveyearsthere.Iwasanunsatisfactorystuden
我们应该充分利用每一个机会说英语。
Tradeunionsoften______withemployersforbetterconditionsofpayemployment.
随机试题
急性肾损伤
单层扁平上皮分布于()
刑事诉讼中的证明要求与证明标准?(中山大学2010年研)
下列哪项与原发性肝癌的病因最有关
患者,女,50岁。长期卧床,外踝出现了破溃,表现为皮肤紫红色,有硬结,医嘱给予红外线照射,其作用不包括
正常成人自然开口度平均约为
由y=x2与x=y2所围成的图形的面积为()。
地形图是按一定比例,用规定的符号表示下列哪一项的正投影图?()[2012年真题]
学生完成一项复杂而艰辛的任务时所产生的自豪与喜悦,是一种()
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
最新回复
(
0
)