首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2016-02-01
58
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to people’s desire for better fuel economy for their cars by advertising automotive(汽车的)products that improve gasoline mileage(里程). Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic(适于节食的), but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by______.
选项
A、stressing their high quality
B、convincing him of their low price
C、maintaining a balance between quality and price
D、appealing to his buying motives
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/hOTC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
(2001)We’dbetterplantsometreesonthe______hillside.
DuringtheChristmasshoppingrushinLondon,theinterestingstorywasreportedofatrampwho,apparentlythoughhadnofault
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswrong.Theplanewasmovingunsteadilythroughtheair
—Sharon,remembertolockthedoorbeforeleavingthehouse.—______.
AsaforeignerdoingbusinessintheUnitedStates,Ifeelveryrushed.Iamusedtofriendlyopeningexchangeswhendoingbusin
—I’mthinkingofthetesttomorrow.I’mafraidIcan’tpassthistime.—______!I’msureyou’llmakeit.
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatterofluck.Itismoreoftenthe【C2】______ofbuyingskill【C
Somescientiststhinkthatthereisnobetter______formother’smilk.
我们应该充分利用每一个机会说英语。
Thewordsandphrasesgiveninthisdictionaryarethosethatarelikelytobeneededbyeveryperson.
随机试题
我国正式实施的第一个学制是()。
为了实现21世纪人人享有卫生保健这一目标,世界卫生组织建议的行动纲领中不包括
部门规章与地方政府规章之间对同一事项的规定不一致时,应该()。
个人征信系统所搜集的个人信用信息包括个人基本信息、信贷信息、()和客户本人声明等各类信息。
根据客户金字塔理论,活跃客户又可以细分为:()。
请认真阅读文章,按照每道题的要求作答。中国有着悠久的萤火虫文化。早在先秦时期的《诗经》中,萤火虫就成为先民的关注对象,诗中“町畽鹿场,熠耀宵行”就是描述萤火虫的。古代诗人常借萤火虫抒情达意,唐代杜枚的“银烛秋光冷画屏,轻罗小扇扑流萤”,便是千古绝
根据下面材料回答下列问题。据统计,2015年上半年全国渔业产值4152.56亿元,同比增长5.91%;渔业增加值2260.05亿元,同比增长5.92%,高出农林牧渔业增加值的增幅2.2个百分点。2015年上半年全国水产品产量2700.09万吨,同比增长
下列关于戊辰学制的表述错误的是
I’mtoldthatduringaninternationalgameofchess(国际象棋),manybeautifulmovescouldbemadeonachessboard.Inadecisive【C1
TheAmericancommonschooldifferedfromtheEuropeanschoolinthatitwasfromtheoutsetanexpressionofthedesireonthep
最新回复
(
0
)