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  3. Read the article below about cultural awareness in business. Choose the best word to fill in each gap. For each question 1-10,

Read the article below about cultural awareness in business. Choose the best word to fill in each gap. For each question 1-10,

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问题 Read the article below about cultural awareness in business.
Choose the best word to fill in each gap.
For each question 1-10, mark one letter A, B, C or D. There is an example at the beginning (0).
    To succeed in today’s global market place, it is essential to learn as much as possible about the 0 in overseas markets. In the past, companies with international aspirations simply familiarised themselves with any differences in the legal system or in the 1 used in the day-to-day business of import and export.
Modern trade, however, 2 more. Today the company seeking international success must also understand the people who live and work in countries they deal with, how they think, behave and do business. In short, today’s market leaders must 3 greater cultural awareness. Business people operating in foreign markets often fail to consider that cultural differences can result in a 4 of approaches to everyday business activities such as the way a cross-cultural team 5 or how it conducts its meetings.
One of the main 6 of investing in our cultural awareness programmes is that they can help you to fully 7 your business potential, leaving you better placed to succeed. Our cultural awareness training seminars will 8 the importance of taking into account how other nationalities think and behave and how they might see you. We can also help you develop the 9 you need to construct effective working relationships and 10 difficulties that may arise when working with colleagues or clients from different nationalities and cultures.
0. A. conditions B. elements C. influences D. factors
0．A范例中的4个选项为：A．conditions，B．elements，C．influences，D．factors。正确答案为A。conditions指“形势、情况”的意思。此句的意思是“最根本的是要尽可能多地了解海外市场的情况”。elements意为“元素”，influences意为“影响”，factors意为“要素”。
选项 A、compensations
B、benefits
C、prizes
D、premiums
答案B
解析 benefits，表示“好处”。这里指“投资于提高文化意识项目的好处之一是……”。其他三个选项prizes(奖品，奖金)、premiums(奖品，奖金)、compensations(补偿)均未在文中涉及。
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