首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the speaker, what are convenience goods?
According to the speaker, what are convenience goods?
admin
2018-03-16
34
问题
According to the speaker, what are convenience goods?
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality , style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
选项
A、Commodities that people are in constant need of.
B、Goods that are convenient to use or purchase.
C、Items that people tend to buy under impulse.
D、Items that have to be bought once a week.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/hXWd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
Hotelswere(31)theearliestfacilities(32)boundtheUnitedStatestogether.Theywerebothcreaturesandcreatorsofcommuni
Thepresidentofauniversityactsastheinstitution’schiefexecutiveofficer.Presidentsusuallyhaveextensiveacademicexpe
Accordingtothespeaker,whoshouldenjoytherightofAcademicFreedom?
TheUnitedStateshashostedtheOlympicGamesarecordeighttimes.St.Louis,LosAngeles(twice)andAtlantahavebeenthesi
Recurrenteducationisdesignedforfull-timestudentstogainknowledgeoutsidetheirschoolstudy.
Withwhichofthefollowingsubjectsisthepassagemainlyconcerned?TheauthormentionsChicagointhesecondparagraphasan
Theworryaboutsaltisthatitmay(31)highbloodpressure.Chemically,salt(32)ofsodiumandchlorideions,bothof(33)ar
Theworryaboutsaltisthatitmay(31)highbloodpressure.Chemically,salt(32)ofsodiumandchlorideions,bothof(33)ar
Theworryaboutsaltisthatitmay(31)highbloodpressure.Chemically,salt(32)ofsodiumandchlorideions,bothof(33)ar
随机试题
“消法”的理论依据是
干扰IMP转变为GMP的核苷酸抗代谢物是
患者,女,41岁。病人于3年前产后着凉,嗣后每于经后出现小腹冷痛,喜温按,得热则舒,经量少,经色黯淡,腰腿痰软,小便清长,脉沉。治疗应首选
最低收益率()与该房地产的风险程度相对应的社会一般的收益率。
某收益性物业的潜在毛租金收入为20万元,假设在某报告期内的空置率为20%,所有用户都能按时缴纳租金,物业的其他收入为2万元,则此报告期该物业的有效毛收入为()万元。A.16B.18
形成守恒概念的推理方式不包括()。
根据下列资料。回答问题。2012年1~5月份,全国房地产开发投资22213亿元,同比增长18.5%,增速比1—4月份回落0.2个百分点。其中,住宅投资15098亿元,增长13.6%,增速回落0.3个百分点。1~5月份,商品房销售面积2
根据以下资料,回答下列问题。S省统计局日前发布《2014年S省果业发展统计公报》,初步核算,2014年全省果业增加值达320亿元,比上年增加3.5%,占全省种植业增加值的30.2%,比上年提高0.1%。资料显示,2014年S省种植业增加值为(
A.outsidethecompanyB.bringfreshideasC.toemployD.appointingA.theyrarely【T13】______toapositionB.moredi
A、Ithasnodifferencefromothercells.B、Itcanonlybecomeacertaintypeofcell.C、Itcan’tbecomeakidneycell.D、Itmain
最新回复
(
0
)