2. 外语
  3. Resale Price Maintenance is the name used when a retailer is compelled to sell at a price fixed by the manufacturer instead of c

Resale Price Maintenance is the name used when a retailer is compelled to sell at a price fixed by the manufacturer instead of c

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问题     Resale Price Maintenance is the name used when a retailer is
compelled to sell at a price fixed by the manufacturer instead of choosing
for himself how much to add on to the wholesale price he pays for his
supplies. This practice is associated to the sale of “branded” goods, 【S1】________
which now form a very considerate proportion of consumers’ purchases【S2】________
and it has led to a great deal of controversy.
    Generally such articles are packed and advertised by the
manufacturers. who tries to create a special image in the minds of【S3】________
possible purchasers—an image made up of the look of the article, its
use. its price, or everything else that might lead purchasers to ask for【S4】________
that brand rather for any other. If a retailer is allowed to charge any【S5】________
price he likes he may find it worth to sell one brand at “cut” prices even【S6】________
though this involves a loss, because he hopes to attract customers to the
shop. In where they may be persuaded to buy many other types of goods【S7】________
at higher prices. Thus the manufacturer of the brand fears that the
retailer may be tempted to reduce the services on this article；but, as if【S8】________
he does not there is a danger that the customer becomes unsealed and is
willing to pay the standard price of the article because he feels that he is【S9】________
being “done”. This may, and indeed often does, affect the reputation
of the manufacturer and make him lose his market in long ran. 【S10】________
【S2】
选项
答案considerate—considerable
解析 词义混淆。此处意为“在消费者购买的物品中占有相当大的比例”。根据句意可知，应该使用considerable“相当大(或多)的，相当可观的”，而considerate则表示“考虑周到的，体贴的”。
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