首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re
admin
2010-10-28
40
问题
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re on supermarket shelves, of course, but also in business plans for network company startups and in the names of sports complexes. Brands are infiltrating (渗透) people’s everyday lives—by sticking their logos on clothes, in concert programs, on subway station walls, even in elementary school classrooms.
We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald’s open kiosks (小亭) in elementary school lunchrooms. But as brands reach (and then overreach) into every aspects of our lives, the companies behind them invite more questions, deeper scrutiny—and an inevitable backlash by consumers.
"Our intellectual lives and our public spaces are, being taken over by marketing—and that has real implications for citizenship," says author and activists Naomi Klien. "It’s important for any healthy culture to have public space—a place where people are treated as citizens instead of as consumers. We’ve completely lost that space."
Since the mid-1980s, as more and more companies have shifted from being about products to being about ideas. Starbucks isn’t selling coffee; It’s selling community! Those companies have poured more and more resources into marketing campaigns.
To pay for those campaigns, those same companies figured out ways to cut costs elsewhere, for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefits (such as health insurance) or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary—even though these jobs are usually held by adults who are trying to support families.
The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas.
What does "that" (Line 1, Para. 3 ) refer to?
选项
A、Our intellectual lives and our public spaces.
B、Marketing.
C、Citizenship.
D、Healthy culture.
答案
B
解析
事实细节题 。第三段首句指出,“我们的智力生活和公共空间正在被营销活动占据”,然后使用了代词that指出“对于市民来说,那具有真正的含意”,这样就不难得出that指代前文提到的marketing,更确切地说,是指代前面的整个句子。因此B “市场营销”为本题的正确答案。
转载请注明原文地址:https://kaotiyun.com/show/haz7777K
0
大学英语六级
相关试题推荐
SomepeoplewouldsaythattheirEnglishman’shomeisnolongertheircastle;thatithasbecomehisworkshop.Thisispartly
A、Accordingtowhatpeopleplay.B、Accordingtowhatpeopledo.C、Accordingtowhatpeopleneed.D、Accordingtowhatpeoplehave
A、Cheaperandsometimesfaster.B、Moreexpensive,butfaster.C、Cheaper.butmoredangerous.D、Moroexpensiveandslower.A
CommonFaultsandEyeMovementThereareanumberofbadhabitswhichpoorreadersadopt.Mostoftheseinvolveusingextra
Foryears,doctorsadvisedtheirpatientsthattheonlythingtakingmultivitaminsdosesisgivingthemexpensiveurine(尿).Aft
A、Itwontheelectionseasily.B、Itlosttheelectionscompletely.C、Itattractedconsiderableattentioninnewspapers.D、Itdid
A、Maryisafraidofclimbingstairs.B、Maryhatesgoingtothehospital.C、Marydoesn’tbelievethedoctor.D、Maryisnotseriou
WhatheWantedtoemphasizewastheimpactofthesefindings_________________(而不是导致这些发现的过程).
A、Shehastocatchthetrain.B、Shehastocatchthebus.C、Shehastogotowork.D、Sheistired.B选项和女士有关。从I’dliketotellyo
A、Deliveryservicemanageranddriver.B、Teacherandstudent.C、Lawyerandclient.D、Doctorandpatient.D综合推断题。女士说每四小时服药一次,不过可能
随机试题
关于CO2运输的叙述,正确的是()。
A.杵状指(趾)B.局限性的喘鸣音C.X线胸片上双侧肺门淋巴结对称性肿大D.双下肺固定部位的湿啰音E.呼气相延长的弥漫性哮鸣音支气管哮喘
A、可以鲜用的药材B、需采用发汗法加工的药材C、加工时常需用硫黄熏的药材D、加工时需先蒸、煮、烫的药材E、加工时需刷毛的药材石斛是()
下列各项关于预计负债的表述中,不正确的有()。
采用简化分批法,在各批产品完工以前,产品成本明细账()。
2015年年末,全国参加基本养老保险人数为85833万人,比上年年末增加1601万人。全年基本养老保险基金收入32195亿元,比上年增长16.6%。全年基本养老保险基金支出27929亿元,比上年增长19.7%。全国增加城镇职工基本养老保险人数为35361万
查询销售金额合计超过20000的商店,奄询结果包括商店名和销售金额合计。正确命令是
近年来,中国经济保持快速发展,为世界经济发展注入了活力。实践证明了中国在加入世贸组织之前的预言:中国的发展离不开世界,世界的发展需要中国。未来20年,在全面建设小康社会的进程中,中国一定会对世界经济的发展和实现全人类的共同进步做出历史性的贡献。为此,中国将
"Theywereamusedbytheclumsypanda’smovement"is______,becauseitisnotclearwhetherthepandaormovementis"clumsy".
Researchershavefoundthatpeople’smentalabilitiespeakat22beforebeginningtodeterioratejustfiveyearslater.Theresu
最新回复
(
0
)