首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly a
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly a
admin
2012-12-13
34
问题
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly affect both market and the marketer. A market that has been heavily exploited in the past by foreigners (or even colonized) will turn a predictably skeptical eye toward any overseas company seeking new sales territory. It may even refuse products that could greatly benefit the society. Understanding that history will enable a marketeer to approach the culture in a more subtle manner, and it will certainly cause an adjustment of schedule. On the other end of the spectrum, a culture that has been marked by independence for some time will have few fears of foreign operations and may find the subtle approach far too lackluster (枯燥乏味的) and slow.
Marketeers may bring their own burdens to the process and should take care to separate themselves, at least emotionally, from their personal and cultural history. Oftentimes, this includes racial prejudices that are difficult to shake, earlier political disagreements that have never been fully settled, or old, unhealed war wounds.
Let’s look at the race issue first. Companies with Caucasian (白人) marketing personnel returning to post apartheid (种族歧视) South Africa are generally plagued with a feeling that they "owe" something to the new black majority government. It’s a completely self generated debt as the government is, in reality, overjoyed that investment has returned after the long embargo. However, this joy doesn’t prevent South African companies from taking advantage of their counterparts’ guilty feeling when it’s time to cut a deal.
On the political front, the relationship between Vietnam and United States is a prime example of two sets of marketeers misinterpreting each other’s history and culture when it was time to do business. Following in the wake of the bloody two-decade war that ended in 1975, the United States and Vietnam finally reopened trade in 1994. The Vietnamese assumed that the American business community would heap investment on them to make up for past wrongs, while the Americans thought they would be welcomed as the saviors (救世主) of Vietnam’s floundering (困顿的) economy. Most of America’s marketeers sent to Vietnam’s were small children during the war, and the conflict had little bearing on their lives. Vietnam’s decision markers, on the other hand, were primarily veterans of the conflict and saw it as the key element of the relationship. Neither side paid attention to the other’s view of history and the results have been decidedly disappointing for almost everyone.
According to the passage, which of the following is NOT true?
选项
A、The failure of the reopened trade between America and Vietnam should be taken as a lesson.
B、The Vietnamese take it for granted that the American business community will invest money in Vietnam to make up for past wrongs.
C、The relationship between Vietnam and the US is a good example of forgetting the past.
D、Misinterpreting history and culture leads to business failure.
答案
C
解析
判断题。根据文章最后一句,双方都没有注意对方的历史观,结果当然是令人失望的,故C不正确。
转载请注明原文地址:https://kaotiyun.com/show/hdb7777K
0
大学英语六级
相关试题推荐
Thecompanyhadhugedebtsandwasonthe______ofcollapse.
InScotland,asintherestoftheUnitedKingdom,_______educationbeginsatage5andendsatage16.
Aftermuchquestioning,thepoliceman______enoughinformationfromthewitnesses.
Theoperawillbebroadcast______ontelevisionandradio.
Diplomaticmisunderstandingscanoftenbetracedbackto________intranslation,sowehavetotrainqualifiedtranslators.
Dr.Johnson______thetaskofwritingacomprehensiveEnglishdictionary.
Weshouldhave______suchdifficultiesweeksagoandmadeprovisionsforit.
AstrikebyBritishAirwaysgroundstaffhasledtotheofflightsbetweenLondonandManchester.
Therewasanotherinnovationin1941,uniquebecauseitwas_______bythelaborunionofthedressindustry,
A、Newdrugs.B、Settleddebate.C、Skillfulsurgeons.D、Advancedequipment.A短文开头提到,Fullfacetransplantarenolongersciencefic
随机试题
下列选项中属于书目信息的有()。
在一定的压力下,刚达到饱和绝对湿度时的温度称为天然气的()。
青年患者,反复呕血、黑便和皮肤、黏膜出血一周。体检:肝、脾不肿大。检验:红细胞1.8B1012/L,白细胞5B109/L,血小板10B109/L;骨髓检查示增生活跃,粒红比例为5:1,巨核细胞数增加,幼巨核细胞比例增加。最可能的诊断是:(
A.生脉散合人参养荣汤B.瓜蒌薤白白酒汤加味C.血府逐瘀汤加减D.瓜蒌薤白半夏汤E.参附汤合右归饮加减治疗胸痹之痰浊壅塞证的首选方是()
简述人格权的概念及性质。[北邮2019年研]
某生产企业2014年6月转让一宗土地的使用权,取得转让收入1000万元。该土地是2013年8月份接受A公司抵债时取得,抵债时该土地作价750万元,2014年6月其账面余值为700万元。要求:根据以上资料,回答。计算该企业应缴纳的营业税。
中国居民企业A(所得税税率为25%)持有甲国B公司40%股权,甲国的所得税税率为10%。2017年B公司实现税前利润4000万元,在甲国缴纳企业所得税400万元。B公司决定向股东分配2500万元的税后利润,A公司分得1000万元,并按照甲国的预提所得税税率
胎儿的生长阶段包括()。
VBA中打开窗体的命令语句是【】。
A.ImportanceofimmunizationB.RelationshipwithotherhealthservicesC.Creationofnecessaryconditionsforhealthybehavio
最新回复
(
0
)