首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the following text about marketing. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(
Read the following text about marketing. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(
admin
2014-03-03
41
问题
Read the following text about marketing.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap(8-12)mark one letter(A-G)on your Answer Sheet.
Do not mark any letter twice.
There is an example at the beginning(0).
Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell.(0) C Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling.【P1】______Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. 【P2】______In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product—or what the market for the product is—before production begins. 【P3】______
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. 【P4】______This is much more difficult since it involves human behaviour. 【P5】______Thus, demand and market forces are still important aspects of modern marketing, but they are considered prior to the production process.
Example:
A It subscribes to the notion that production can be economically justified only by consumption.
B In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.
C Marketing is as important in today’s economy as the production of goods and services.
D Production, on the other hand, is mostly an engineering problem.
E Instead of concentrating solely on production, the company must consider the desires of the consumers.
F This is very different from making a product and then thinking about how to sell it.
G More than half the cost of consumer goods can be traced to marketing activities.
【P1】
选项
答案
B
解析
空白后一句提到销售包括交通、储存和相关的服务。可推测空白处应该讲到产品的销售地理位置。B选项中的“In addition to salespromtion”与上句首次提到的sales promotion相呼应。选项B符合题意。
转载请注明原文地址:https://kaotiyun.com/show/hgoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Individual-to-groupcommunicationincludes______.Theword"great"inthesentence"...ourproductisgreat..."inthelastp
Individual-to-groupcommunicationincludes______.Thecompanylobbiesare______.
LookatformbelowYouwillhearaphoneinterviewSystemofcompany:(9)______system.Thepersonwhoapplysforthe
YouwillhearanewsreporterAismakingphoneinterviewwithBconcerningthisintrapreneurship.Nameofthecompany:(1)
YouwillhearanewsreporterAismakingphoneinterviewwithBconcerningthisintrapreneurship.Nameofthecompany:(1)
MessageCOMPLAINTSComplaint:NickLee,(1)______CarpetCompanyFaultyItems:FanheatersReasonsforComplaints:
Youwillhearatalkbetweenayoungemployeeandaseniorcashierofafirm.Youhavetocompletethesentences23-30bycho
ThebasiccharacteristicofcountertradetransactionsisthatWhichofthefollowingstatementsaboutbartertradeisnotcorre
Youwillhearfivestatementsinwhichpeopletalkabouttheiropinionsonbusinessmeetings.Foreachrecording,decideeac
随机试题
丁香的特征是
丝裂霉素的不良反应包括( )。
港口工程可行性研究阶段勘察采用水域地震映像探测,其测线宜按网格状布置,对拟建区域宜采用()网格进行勘察。
长期应付款。主要包括()。
中央政府投放基础货币的渠道有()。
宪法规定,社会主义公有财产神圣不可侵犯,国家保护公民的私有产权和继承权。()
材料一京师会馆最初出现于明初永乐年间,那时是一个安徽芜湖籍官员俞谟捐出自己的住宅,给在京的同乡官员作为聚会娱乐之所,也作为寄托乡情、相互劝励的场所。有些出现了官僚试子会馆的分化,即官僚试子会馆一分为二,有些官僚试子合为一体的会馆也确立了当考试时期试子优先的
JamesMartin认为,企业的业务活动过程可以由一个独立的部门来完成,也可以由若干个部门来共同完成,而不论如何,业务活动过程总是
要说一万米跑下来不累那是瞎话,但是要想在比赛中取得好成绩光有技术没有体力是不行的。
PersonalDetailsFamilyname:PetersAddress:7【L4】_______Crescent,MountLawleyPhonenumber:
最新回复
(
0
)