2. 外语
  3. In this part of the test，you are asked to give a short talk on a business topic．You have to choose one of the topics frOm the th

In this part of the test，you are asked to give a short talk on a business topic．You have to choose one of the topics frOm the th

admin2010-01-31  101
问题    In this part of the test，you are asked to give a short talk on a business topic．You have to choose one of the topics frOm the three below and then talk for about one minute．
   You have one minutes to prepare your ideas．
1. A．Customer relations：how to maintain customer interest in a company’s products
   B．Transport management：the importance to a business of an efficient publ ic transport system
   C．Market research：the importance of doing market research before launching a new product  
选项
答案
解析     A．Customer relations：how to maintain customer interest in a company’s product
   As is known to a11．it is very important for a company to maintain customer interest in their products．I think a company should try every possible way to retain its current customers．
   First，it should always make sure that it provides its customers with quality goods and after-sale service．Second，it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands．Third，if possible it may provide some incentives to its old customers．For example，it can grant a certain  
discount to them if their purchases reach acertain amount．Apart from all these，a company should design strategies to attract new customers and create transactions with them，to expand their customer base，so to speak．These strategies include product diversification and upgrading．All in all，a company should try its utmost to keep its current customers satisfied with its products and services，and at the same time it should stay ahead of the market through product and pricing strategms．
   B．Transport management：the important to a business of an efficient public transport system
   Any distribution of products from producers to wholesalers or from whcIlesalers to retailers requires transportation.The cost of transporting some products can exceed the cost of producing them．An efficient form of transDortation can result in higher costs and lower profits for the firm．For each form of transportation，firms should estimate timing，cost，and availability．
   This assessment allows the firm to choose an optimal method of transportation．The most common forms of transportation used to distribute products are truck．rail．air．water，and pipeline．
   C．Market research：the importance of doing market research before launching a new product Market research is imperative for a company to know what type of products or services would be profitable to introduce in the markeL Also with respect to its existing products in the market，good market research enables a company to know if it has been able to satisfy customer needs and whether any changes need to be made in the packaging，delivery or the product itself．This enables a company to formulate a viable marketing plan or measure the success of its existing plan．
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