首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they
Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they
admin
2013-07-02
63
问题
Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they have a gift for self-promotion and because they have so much money to throw around. "It’s unfair," they say, "that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. "
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising mat consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws(条例)while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a newspaper full of the daily ration of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death.
No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature.
Some people think advertising industry as a______industry shouldn’t absorb so much money.
选项
答案
unproductive
解析
第一段第三句说人们认为广告业是一种完全非生产性的产业,它每年吸金数百万英镑是不公平的。因此可以得知他们认为不公平的原因在于产业的性质是“非生产性的”。
转载请注明原文地址:https://kaotiyun.com/show/hrn7777K
0
大学英语六级
相关试题推荐
KarlWilhelmRontgen【B1】______peoplewiththefirstx-raysin1895;thiswas【B2】_____threeyearslaterbythediscoveryofradiu
A、Becausetheywerenoteasilyburnedandcanlastlong.B、Becausetheywereverycheapmaterials.C、Becausetheycouldbefound
A、Brettwon’ttrytogetrevenge.B、Brettwon’tbeangryanymore.C、Brettwillnotalwaysbesobusy.D、Brettwillhaveforgotte
A、HesearchedinformationontheInternet.B、HechattedwithpeoplefromSouthAmerica.C、Hewasonlineallthetimeandfired
TheUnitedStatesDepartmentofEducationsaystherearemorethan2,400Americancollegesanduniversities.About100ofthese
TheUnitedStatesDepartmentofEducationsaystherearemorethan2,400Americancollegesanduniversities.About100ofthese
TheUnitedStatesDepartmentofEducationsaystherearemorethan2,400Americancollegesanduniversities.About100ofthese
Thisclinic____________________________(收费是其他诊所的三至四倍),becausethedoctorhereenjoysagoodreputation.
Directions:Forthispart,youareallowed30minutestowriteashortessayentitledWillE-mailReplaceHandwrittenLetter?Yo
Theloudestoutcryaboutpovertyseemedtocomeinthewealthiestcountrybyfarintheworld.Accordingtomostcalculations,【C
随机试题
一个人通过对自己行为的观察而对自己心理活动状态的认识是()
蛋白质溶液的稳定因素是
毕Ⅱ式胃大部切除术后并发吻合口输入段梗阻时的呕吐特点是
充血性心力衰竭治疗中,洋地黄化后几小时可用维持量
A.乳块肿痛,皮色微红,按后痛甚B.乳块皮肉相连,溃破脓稀薄如痰C.乳块呈卵圆形,表面光滑,推之活动D.乳块质地较软,月经后缩小E.肿块高低不平,质硬,推之不动乳岩的特点是()
A.骨蒸劳热B.血虚眩晕C.带下不止D.小便不禁E.咽痛、失音诃子除治肺虚久咳外,又治()。
燃烧爆炸可分为()。
关于试算平衡法的下列说法不正确的是()。
政策:促进:约束
有以下程序#includefun(inta,intb){intstaticm=0,i=2;i=i+m+1:m=i+a+b:returnm;}main(){intk=
最新回复
(
0
)