首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,
Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,
admin
2012-07-29
74
问题
Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
46 Since public relations involves communications with stockholders, financial ana-lysts, government officials, and other noncustomer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to tip management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. 47 Although the basic purpose of public relations is to provide positive influence on the public image, this influence generally may be less than that provided by the other components of the public image mix.
48 Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising. 49
The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. 50 Many of these have to do with the way the firm does business, such as its product quality, the servicing and handling of complaints, and the tenor of the advertising. Public relations and directed publicity may help highlight favorable newsworthy e-vents, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.
A Publicity may be in the form of news releases that have favorable overtones for the company initiated by the public relations department.
B Furthermore, not all publicity is initiated by the firm; some can result form an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.
C Publicity then is part of public relations when it is initiated by the firm, usually in the form of press releases or press conferences.
D Many factors impact on the public image.
E It surely causes heavy losses to the company.
F Poor communication and no coordination may be the consequences.
选项
答案
B
解析
B说:“另外,并非所有的宣传都由公司发起,有些宣传来自媒体的反应,即由于公司颇有争议甚至十分不明智地采取了或未采取某些行动而引起的媒体的负面反应。”这句话和前两句话都是谈公司的对外宣传,可以自然的构成一个段落,furthermore起了衔接作用,也属于连接衔接。
转载请注明原文地址:https://kaotiyun.com/show/i1md777K
本试题收录于:
职称英语卫生类B级题库职称英语分类
0
职称英语卫生类B级
职称英语
相关试题推荐
Readthefollowingarticleandanswerquestions9-18onthenextpage.TheNewColourofBritishArmy1.Ittookscienti
ReadthefollowingpassageandchoosethecorrectanswerfromA,B,CandD.Moreandmore,theoperationofourbusinesses,
Youwillhearfivepeoplegivingreasonswhychildrenlearntheirmothertonguesowell.Beforeyoulisten,readthelistof
DEALINGWITHWASTEPLASTICEveryyearpeoplethrowawaymillionsoftonnesofplasticbottles,boxesandwrapping.Thesecr
Whatisthewritertryingtodeinthetext?WhatisMrBird’sopinionofyoungpeople?
Youwillhearamanmakingatelephonecall.Listenandcompletequestions16-20.Youwillheartheconversationtwice.
ICE-FISHINGIfyoudrivenorthfromTorontoforthreehours,youcometoLakeNipissing.Inwinter,thelakebecomesice,and
Sarah:Where’sJohn?Mary:16______Sarah:Thetrafficisverybad.Mary:17______Sarah:Oh,that’sright.Hedoesn’tlikedr
EatforaGoodandHealthfulLifeFood(1)usalive.Itisoursustenanceandourpleasure.Butrecently,researchhasshownthat
AInsectsandSurfaceTensionBExpansionandContractionCTemperatureofBoilingPointofLiquidsDPrincipalsinphysics
随机试题
A.结节性淋巴细胞为主型B.结节硬化型C.混合细胞型D.淋巴细胞消减型预后最好的霍奇金淋巴瘤组织学类型是
患者,男,45岁。连日在高温下工作。今天下午感头痛、头晕,继而体温升高达40℃,出现颜面潮红、皮肤干无汗、神志模糊,即送医院。与以上诊断相符的实验室检查结果为
《内经》古书提出水肿的治法之一“化菀陈莝”是指
中国标准对于高效过滤器按耐火程度分级,如果过滤器全部材料都是不燃性的,不燃性材料应符合GB8624中的A级,则过滤器防火等级为()。
根据《防治海洋工程建设项目污染损害海洋环境管理条例》的规定,对于()建设项目,主管部门在核准海洋工程环境影响报告书前必须举行听证会。
丙、丁两公司签订一份价值100万元的购销合同,双方在合同中约定违约金为总价款的15%。后因丙公司违约,丁公司虽及时采取措施,但仍发生20万元的实际损失。丁公司依法要求增加的违约金最大数额是()万元。
由于实施了违法行为、违约行为或出现了不属违法、违约的某些法律事实而使责任主体应当承担的不利的法律后果称为()。
不用任何抵押,穷人也能贷款;没有一点利息,乞丐也能借钱。这就是穆罕默德.尤努斯目前倡导的小额信贷项目。众所周知,在现有的金融体系中,贷款需要抵押担保已经成为近似永恒的惯例。然而,尤努斯怀揣着“银行要到穷人中间去”、“所有穷人都值得信任”这样的理念对借贷进行
运算器是用于对数据进行加工的部件,它可对数据进行算术运算和【】。
A、Sheisastudent.B、Sheisill.C、It’sgoodnews.B
最新回复
(
0
)