首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cows will Parade Across Edinburgh, May 15—23. If you’re reading this in Edinburgh, a word of warning. At some point on Monday
Cows will Parade Across Edinburgh, May 15—23. If you’re reading this in Edinburgh, a word of warning. At some point on Monday
admin
2019-07-19
41
问题
Cows will Parade Across Edinburgh, May 15—23.
If you’re reading this in Edinburgh, a word of warning. At some point on Monday morning you might come face to face with a brightly colored fiberglass cow. Then, later in the day, you might see another, and another. Do not be alarmed. You are not losing your mind. You have simply walked into the middle of the largest ongoing public art event in the world.
Since it started in 1998 in Zurich, Cow Parade has appeared in cities across the world, from New York to Tokyo, Prague to Sao Paulo. More than 3000 bovines, designed by artists, celebrities, and community groups, have grazed around the world’s most famous landmarks, before being auctioned to help fund charity groups.
Under cover of darkness on Sunday night, 94 cows will take up their stations at Edinburgh landmarks, as well as some more unmoosual spots. Night Moo on Blair Street will glow in the dark. Cow for the Castle has the city’s famous skyline on her side, while a specially modeled Bravemoo stands on her hind legs and wears an ethnic costume, in the manner of William "Braveheart" Wallace, the Scottish folk hero.
"Never before has Edinburgh seen such a sight," says gallery director Richard Demarco. "I think it’s great that you don’t have to build a multi-million-pound new gallery to house what is in fact an extremely large-scale city-transforming exhibition. I’m going to enjoy them while they’re here. I recognize a life-enhancing exhibition when I see one. "
Benefits for business and charities
For the idea of the cow as art object, we must thank Zurich window-dresser Waller Knapp, who came up with the concept of a fiberglass herd to boost business in the city. His artist son Pascal was tasked with designing a "unique three-dimensional canvas" for artists, which was, well, cow-shaped. His three cow designs—standing, reclining and grazing—are now mass-produced by a Polish factory to meet Cow Parade demands around the world.
The Zurich cows achieved Knapp’s goal: they brought visitors to the city in droves, and the visitors increased the income of local businesses. The following year, Cows on Parade was unveiled in Chicago, where it was proclaimed the most successful public art exhibition in the history of the city. Now, Cow Parade is a private company that has perfected its idea, limiting itself to several cities a year in order to retain its prestige(this year is the turn of Edinburgh, Lisbon, Paris, Budapest and Boston). Businesses pay up to £5, 000 to sponsor a cow, though there is a reduced rate for community groups.
While the show is free, the retail and service sectors benefit enormously from the increased tourism. Then, at the end of the show, instead of puzzling over what to do with hundreds of life-size fiberglass cows, which aren’t a novelty anymore, Cow Parade auctions them for charity. In Edinburgh , 70 percent of proceeds will be divided between the OneCity Trust, which tackles social exclusion, and VetAid, which works to alleviate poverty by sustainable farming in developing countries.
Artists and sponsors
For the artists involved, designing a cow is a process of negotiating guidelines with the sponsors, who generally wants their animal to reflect a topic related to their business. According to the Cow Parade policy, logos and brands are not allowed. Bad puns involving bovine vocabulary, however, are actively encouraged.
Edinburgh artist Clare Waddle has designed An Udder Cowch for the Omni Centre, a careful fusion of her own playfully kitsch artistic ideas and the criteria of the sponsor. The cow, one of very few reclining cows in Edinburgh, reflects the Centre’s desire to promote itself as a " home from home" with a built-in couch and standard lamp. Waddle believes the project has mutual benefit for artists and sponsors.
" When I submitted my designs 1 was working on an exhibition for the Amber Roome Gallery, and I was interested to see if I could take some of the concepts I’d been working with for the last year into the cow. I presented drawing to the Omni Centre and we came to an agreement. I took their needs into consideration from the start, and they liked what I did. "
Sense of humor brings success
One thing’s for certain, normally straight-laced Edinburgh is in for a shock when the hooves hit the streets. Demarco chuckles, suggesting that the city’s famous conservative, religious forefathers could never have imagined such a thing.
But as well as bringing people and art together, he believes it’s a great antidote to the over-seriousness of some contemporary art. He believes that art needs a sense of humor, and sees the cows’ silliness as the answer to the depressing, self-important modern art that he believes most young artists seem to favor.
Questions 66 to 70
Answer the following questions with the information given in the passage.
Who figured out the idea of boosting local business with the concept of a fiberglass herd?
选项
答案
Walter Knapp.
解析
(由第五段开头“For the idea of the cow as art object,we must thank Zurich window-dresser Waller Knapp”,可知这一创意来自苏黎世的橱窗陈列师Waller Knapp。)
转载请注明原文地址:https://kaotiyun.com/show/i2fK777K
本试题收录于:
A类竞赛(研究生)题库大学生英语竞赛(NECCS)分类
0
A类竞赛(研究生)
大学生英语竞赛(NECCS)
相关试题推荐
WhichofthefollowingisthemostfamousworkoftheAmericannovelistF.ScottFitzgerald?
SomepeoplewouldsaythattheEnglishman’shomeisnolongerhiscastle;thatithasbecomehisworkshop.Thisispartlybecaus
Asaresultofallthesefactors,whentherecessioneasesandpeoplefindmoreconfidence,therewillbeanexplosionofemploy
Inthissection,youwillhearashortpassage.Thereare10missingwordsorphrases.Fillintheblankswiththeexactwordso
Ifyoucouldgoonvacationasanyoneyouwanted,whowouldyouchoose?JoelStaindecidedhe’dmakeagreatRickyMartin.Welco
WhichofthefollowingisthemostfamousworkoftheAmericannovelistF.ScottFitzgerald?
Writetheadjectivesorverbsinthecrossword.Across1.severeorextreme2.aforestwithtreesthatareclosetogether3.it
Inthelate15thcentury,ChristopherColumbus,anItaliannavigator,sailedacrossthevastoceanandreachedsomesmallisland
AcrossAfrica,thetsetseflythreatensastaggering55millionspeopleandtheir【M1】______livestock.Theinsectsucksblooda
AcrossAfrica,thetsetseflythreatensastaggering55millionspeopleandtheir【M1】______livestock.Theinsectsucksblooda
随机试题
黄茶君山银针品饮时,突出对杯中()。
在没有足够的硬盘存储波形文件的情况下可以使用MIDL。()
健康男婴,出生体重为3.5kg,身长为50cm,头围34cm,现在年龄为6个月,来医院做健康体检。预计该婴儿可以完成的动作是
患者男,58岁。头痛,呕吐2个月余。行颅脑MRI示:右额叶占位。后行开颅探查+肿瘤切除术,病检示“胶质母细胞瘤”。患者可能出现直接损害生命中枢(呼吸、心跳)的脑疝为
税务机关派出的人员进行税务检查时,应当出示(),并有责任为被检查人保守秘密。
下列业务中不征收营业税的是( )。
某公司计划对某一项目进行投资,投资额为300万元,期限为5年,每年净现金流量分别为150万元、200万元、200万元、100万元、200万元。假设资本成本率为10%。该项目的净现金流量及复利现值系数如下表所示:根据以上资料,回答下列问题:该项目的净
邓小平历来十分重视农业问题。他强调指出:“农业搞不好,工业就没有希望,吃、穿、用的问题也解决不了。”他告诫我们:“90年代经济如果出问题,很可能出在农业上;如果农业出了问题,多少年缓不过来,整个经济和社会发展的全局就要受到严重影响。”这些话表明农业(
根据下列材料回答问题。2011年我国全部工业增加值188572亿元。规模以上工业增加值增长13.9%。在规模以上工业中,国有及国有控股企业增长9.9%;集体企业增长9.3%,股份制企业增长15.8%,外商及港澳台商投资企业增长10.4%;私营企业增
Inrecentyears,onlinejobinterviewshavebecomemoreandmorepopular.Manycompaniesareregularlyusingtechnologytocondu
最新回复
(
0
)