首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the ter
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the ter
admin
2017-04-09
25
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests.
【C18】
选项
A、at
B、in
C、on
D、with
答案
A
解析
结构搭配。这里应该需要像when一样的连词,at the time可以作为连接词引导时间状语从句。
转载请注明原文地址:https://kaotiyun.com/show/iIMO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Salestactics,likeadvertising,reflectaspectsofthebasicassumptionsandvaluesthatprevailinacountry.Bycarefullylis
Iurgedallthestudentstotaketheinitiativeintheirownhandstodeterminetheirgoalsforfurtherpursuitratherthantod
LadiesandGentlemen,fellowcitizens,GettingAmericansoffthecouchandontotheirfeetcouldsaveanestimated200,000
SecuringrealandlastingimprovementinthelivesofindividualmenandwomenisthemeasureofallwedoattheUnitedNations
A、Mostofthepeoplewentondoingtheirownbusiness.B、Mostofthepeoplewerenotseriouslydisturbedbythewar.C、Manyoft
LegendaryPersonalBrandVocabularyandExpressionsPlayBiggerPointofView(POV)buntevangelistcompelling
RitualChildKillingsSpreadAlarm,AngerinIvoryCoastAtleast21childrenhavebeenkidnappedinIvoryCoastsinceDecemb
Acourt-martialhasbutrecentlydecidedtoacquithim.
You’rebeensohelpful!HowcanImakeuptoyou?
Idon’tdoubthowtheplanwillbewellreceived.
随机试题
椎骨之间相连可分为椎体间连结和椎弓间连结。()
仔细阅读下列源代码,按要求完成后面的各题。<html><head><title>计算机组成原理全真模拟试卷</title><head><body><h1>计算机组成原理自学考试大纲<h1><h2>第一章总论<h2>
下列关于厂房平面布置的说法中,正确的是()
以前的科学发现大都是偶然结果,并非是研究者有意识追寻的。但现在的科学研究由于其高成本,不得不依赖于各种资助。而资助者感兴趣的是所资助项目的经济效益,这使得研究者没法顾及任何与被资助项目不直接相关的东西。因此,在目前的科学发现中,偶然性因素不可能再发挥以前那
下列关于单位犯罪的表述正确的是()。
根据上述说明和实体-联系图,得到该住房管理系统的关系模式如下所示,请补充住宿关系。房间(房间号,收费标准,床位数目)客人(身份证号,姓名,性别,出生日期,地址)住宿((1),入住日期,退房日期,预付款额)请给出问题1中住宿关系的
「沈黙は金」と言うが、然ってさえいればいい()。
Thewritingofahistoricalsynthesisinvolvesintegratingthematerialsavailabletothehistorianintoacomprehensiblewhole.
WhatproblemattheofficeareCathyandStandiscussing?
AmongthecriticismsoftheObamaadministration’sbankrescueproposalisthatthegovernmentwillprovideupto$1trillionin
最新回复
(
0
)