2. 考研
  3. 　　In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During

　　In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During

admin2022-02-15  26
问题 　　In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During the pandemic, that trend has been【B1】________A new study suggests that deep-seated emotional responses to contagious disease are【B2】________the shift.
　　Much research over the years has shown that people【B3】________to contagious disease with disgust and【B4】________： They instinctively want to【B5】________the threat, and that impulse can cause them to shop less and consume less. But across two large empirical analyses and four experiments, the researchers showed that a second emotion—fear—is also【B6】________, mediating the【B7】________on consumption patterns.
　　Analyzing data from 2009 through 2014 from Google Flu Trends, and Nielsen Consumer panels, they found that people bought more items when the【B8】________of influenza was high in their state, and they【B9】________products that were familiar. If a household had【B10】________favored a certain brand, that preference was more pronounced during spikes of flu.
　　And on an aggregate level, sales of well-known national brands rose disproportionately during outbreaks,【B11】________less-familiar ones. Even less-familiar variations on well-known brands—tiramisu Oreos, say—【B12】________a hit.
　　The threat of contagion creates uncertainty and a【B13】________of losing control, the researchers explain, and when trying to regain control, people【B14】________out the trusted and familiar. The lab experiments showed that this response is【B15】________to communicable diseases and that it also held for nonfood products,【B16】________ headphones. Marketing managers should take note not just during the pandemic【B17】________beyond.
　　The researchers write; "If a product is novel, marketers might be better served【B18】________it in the summer months, when people are less【B19】________to encounter contagious cues and are more receptive to novelty, "【B20】________for familiar products, the converse may be true.
【B2】
选项 A、prompting
B、accelerating
C、driving      ,
D、motivating
答案[C]
解析 本题考查动词辨析。四个选项分别为[A]prompting“促使，加速，激起(强调起因)”；[B]accelerating“(使)加速，加快”；[C]driving“驱动，促进，推进(侧重外来的驱策力和内心的感情力量的驱使)”；[D]motivating“成为……的动机，是……的原因，激励，激发(强调驱使人们采取行动的原因和动机)”。前文表明，疫情期间上述趋势正在逆转，因此是传染性疾病的发生造成了这一转变。故选项[C]正确。
转载请注明原文地址:https://kaotiyun.com/show/iImZ777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)