首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The ste
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The ste
admin
2019-03-25
33
问题
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2)But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3)"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4)Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5)First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6)Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7)The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8)According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9)The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10)"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The word "hooked" in the 8th paragraph means _____.
选项
A、captivated
B、bent
C、bowed
D、curved
答案
A
解析
根据第8段下文所提到的“一些测试版用户一放学就登录网站,直到凌晨方才离开”,可知hook指的是“沉迷,上瘾”,由此选项A中的captivated与之同义,故选A。
转载请注明原文地址:https://kaotiyun.com/show/iREK777K
0
专业英语八级
相关试题推荐
Somesocialscientistshaveclaimedthatdivorceharmschildrenfortherestoftheirlivesleadingthemtoformmarriagesash
FiveGoldenRulesforGivingAcademicPresentationsAcademicpresentationsaredifferentfromtheclassroompresentationsthats
TenBadListeningHabitsI.CallingtheSubjectDull—Goodlistenerswillhuntforsomething【T1】_____【T1】______II.【T2】______th
FrenchCultureFrenchculturehasbeenknownfortheresilienceofitspeopleandaestheticsenseincinema,cuisineandfashion
Everyyeartelevisionstationsreceivehundredsofcomplaintsabouttheloudnessofadvertisements.However,federalrulesforb
Atradegroupforliquorretailersputoutapressreleasewithanalarmingheadline;"MillionsofKidsBuyInternetAlcohol,
PASSAGEFOURAccordingtothepassage,whatcouldbebroughtaboutbyself-satisfiedculture?
PASSAGETWOWhatistheauthor’sattitudetowardsvanishinglanguagesthroughouttheworld?
HowtoBuildYourVocabularyEffectivelyVocabularyisthefoundationoflearningalanguage.Withoutit,noneoftheskillscou
A、Byfillinginsomeonlineformsaboutlocalcrashhistory.B、Byidentifyingsomeblackspotsofthelocalcommittees.C、Byrec
随机试题
间歇式超声成像所用的技术是
建设国债、战争国债和特种国债等是按( )分类的国债。
对于大额的次级类贷款,如果可能的还款来源还包括融资所产生的现金流量,则应该从其贷款组合中区别出来,逐笔计算应计提的贷款损失准备金。()
第一次将十四行诗体引人中国儿童诗创作领域的作家是()。
面对一棵大树,一位教授算了两笔不同的账:算法一,一棵正常生长50年的大树,按当时市价计算最高能卖2000元。算法二,从大树生产氧气,减少大气污染,涵养水源,为鸟类与其它动物提供栖息环境的生态效益计算,其价值最低为130万元,该教授的算法二强调了:
经济法律关系包括经济法律关系的主体、客体和内容。()
受贿罪的客观方面表现为()。
某些种类的海豚利用回声定位来发现猎物:它们发射出滴答的声音,然后接收水域中远处物体反射的回音。海洋生物学家推测这些滴答声可能有另一个作用:海豚用异常高频的滴答声使猎物的感官超负荷,从而击晕近距离的猎物。以下哪项如果为真,最能对上述推测构成质疑?
购买力平价[宁波大学2015国际商务硕士;对外经济贸易大学2011国际商务硕士;厦门大学2011国际商务硕士;浙江工商大学2011、2012国际商务硕士;南开大学2011国际商务硕士]
A、Theystayathomelongerthanbefore.B、TheyhavemorefriendsontheInternet.C、TheygivetoomuchtimetotheInternet.D、T
最新回复
(
0
)