2. 专升本
  3. In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a

admin2015-09-05  60
问题     In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
    Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
    Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake -mixing machines. He quickly saw the unique appeal of the brothers fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
    Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’ s had over $ 1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
This passage mainly talks about______.
选项 A、the development of fast food services
B、how McDonald’ s became a billion-dollar business
C、the business careers of Mac and Dick McDonald
D、Ray Kroc’ s business talent
答案C
解析 通读全文可知，本文主要介绍了全球知名的快餐连锁店麦当劳的创始人Mac和Dick两兄弟的经商生涯。选项A(快餐行业的发展史)所述范围过大，选项B(麦当劳是如何发展为亿万美元大生意的)只能概括出第3段和第4段的内容，选项D(Ray Kroc的商业天才)是很明显的干扰项，故选C。
转载请注明原文地址:https://kaotiyun.com/show/iRTC777K
本试题收录于： 英语题库普高专升本分类
0

英语

普高专升本

相关试题推荐
随机试题
最新回复(0)