首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
One factor that can influence consumers is their mood state. Mood may be defined 【C1】______a temporary and mild positive or nega
One factor that can influence consumers is their mood state. Mood may be defined 【C1】______a temporary and mild positive or nega
admin
2020-02-26
10
问题
One factor that can influence consumers is their mood state. Mood may be defined 【C1】______a temporary and mild positive or negative feeling that is generalized and not tied 【C2】______ any particular circumstance. Moods should be 【C3】______ from emotions which are usually more intense, 【C4】______ to specific circumstances, and often conscious. 【C5】______one sense, the effect of a consumer’s mood can be thought of in【C6】______the same way as can our reactions to the【C7】______ of our friends—when our friends are happy and "up", that tends to influence us positively, 【C8】______when they are "down", that can have a【C9】______ impact on us. Similarly, consumers operating under a【C10】______mood state tend to react to stimuli in a direction 【C11】______with that mood state. Thus, for example, we should expect to see 【C12】______in a positive mood state evaluate products in more of a 【C13】______manner than they would when not in such a state.【C14】______ , mood states appear capable of【C15】______a consumer’ s memory.
Moods appear to be 【C16】______ influenced by marketing techniques. For example, the rhythm, pitch, and 【C17】______of music has been shown to influence behavior such as the 【C18】______of time spent in supermarkets or【C19】______to purchase products. In addition, advertising can influence consumers’ moods which, in【C20】______, are capable of influencing consumers’ reactions to products.
【C13】
选项
A、casual
B、critical
C、serious
D、favorable
答案
D
解析
考查形容词辨析。处于乐观(positive)状态中的消费者理应对产品作出良好的评价。D.favorable意为“有利的,良好的,赞许的”,符合句意,为正确答案。casual意为“随意的”;critical意为“批判的,挑剔的”;serious意为“严肃的”,均不符合题意。
转载请注明原文地址:https://kaotiyun.com/show/id2Z777K
0
考研英语一
相关试题推荐
Clothesplayacriticalpartintheconclusionswereachbyprovidingcluestowhopeopleare,whotheyarenot,andwhotheywo
Clothesplayacriticalpartintheconclusionswereachbyprovidingcluestowhopeopleare,whotheyarenot,andwhotheywo
Clothesplayacriticalpartintheconclusionswereachbyprovidingcluestowhopeopleare,whotheyarenot,andwhotheywo
Parenthoodisn’tacareer-killer.Infact,economistswithtwoormorekidstendtoproducemoreresearch,notless,thantheir
Parenthoodisn’tacareer-killer.Infact,economistswithtwoormorekidstendtoproducemoreresearch,notless,thantheir
Icouldn’tstopcrying.Monthsoflateeveningsanddemandingtravelhad【C1】______myprofessionalexterior.Itriedto【C2】______
InWorldWarIIthefactorywasheavilybombedandrebuiltafterwards.Bankruptcyforcedthefactorytocloseitsdoorsin1980.
InWorldWarIIthefactorywasheavilybombedandrebuiltafterwards.Bankruptcyforcedthefactorytocloseitsdoorsin1980.
InWorldWarIIthefactorywasheavilybombedandrebuiltafterwards.Bankruptcyforcedthefactorytocloseitsdoorsin1980.
Salt,shellsormetalsarestillusedasmoneyinout-the-waypartsoftheworldtoday.Saltmayseemratherastrange【C1】_
随机试题
患者,女,30岁,葡萄胎清除术后4个月,血hCG明显高于正常,胸部X线片显示片状阴影,最可能的诊断是
A.小肠黏膜B.肝脏C.血中D.肾E.脾低密度脂蛋白合成部位是
下列关于小儿泻速停颗粒的使用注意,说法正确的是()。
中国境内具备一定资格条件并经批准从事国债承销业务的( )等金融机构可以申请成为国债承销团成员。
凹凸压痕和浮雕压痕工艺常用于()等的装帧。
进行摄人性会谈时,选择会谈内容的原则包括()。
一1,6,25,62,()。
华旺酒店为吸引顾客举行促销手段,凡点餐消费300元以上的顾客可以享受20%的优惠,小辛打算在这个酒店花400元请客吃饭,小辛最多可点价值()元的餐品。
竞技能力也就是训练水平。( )
AsagroupofyoungAfricanimmigrantsstrugglestoadapttolifeintheUnitedStates,anafter-schooldramaprogramatWhiteO
最新回复
(
0
)