2. 外语
  3. Ira Carlin, worldwide media director of the worlds【21】advertising agency, McCann Erickson is quite candid about using fear to se

Ira Carlin, worldwide media director of the worlds【21】advertising agency, McCann Erickson is quite candid about using fear to se

admin2012-01-19  79
问题     Ira Carlin, worldwide media director of the worlds【21】advertising agency, McCann Erickson is quite candid about using fear to sell his message about the communications revolution.
    One prediction shows that 55 percent of advertising by volume will be carried on the Internet【22】2005. Consumers will have control and choice of communication; they will also have control over【23】advertisements they watch, and how. "But that will only【24】to the information enabled", says Carlin. "There’ll be an upstairs-downstairs schism... The widening【25】between the information enabled and information disenabled is going to be a greater social problem【26】any seeming social problem we’ve ever had in the past,【27】racial and【28】problems."
    Look at what is already happening, Carlin says.【29】in Manhattan, he can choose the way he receives his daily news. He can open his front door and pick up his own personal copy of the New York Times. He can【30】the radio station of the New York Times, and listen to the same news. "Or I can simply click into www. newyorktimes. com on the Internet and get the print【31】; or hear the audio files or see the video【32】the New York Times stringers have supplied, through my computer. It’s the same news, but I choose the media modality."
    The revolution goes【33】. Carlin’s computer can currently stream videos to him at 22 frames per second,【34】the picture big enough to occupy one-quarter to one third of the monitor screen. "Six months from now, I guarantee it, I will be able to【35】a full-screen video at 30 frames per second. That means I’ll be watching television, but I’ll be getting it【36】a telephone connection." McCann Detroit, says Carlin,【37】the world’s first video ad, in early 1997, on Pointcast. com is a free news and information service, "fully【38】by advertising". It was【39】in early 1996 and has 2.1 million subscribers in the U.S.. Pointcast. com uses a special software program to work out【40】ads a person might be interested in, by monitoring their selection of news and information on the Net. "I do a lot of technology and marketing work," says Carlin. "Because of that, the computer program thinks I’m rich. It sends me stockbroker ads and technology ads."
选项 A、accept
B、admit
C、recall
D、receive
答案D
解析
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