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  3. Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to pr

Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to pr

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问题     Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television【C1】______a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again【C2】______promotion. By going online, companies can communicate instantly and directly with prospective customers. 【C3】______on the World Wide Web includes advertising, sponsorships, and sales promotions【C4】______sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues【C5】______$ 300 million.
    Effective online marketers don’t【C6】______transfer hard-copy ads to cyberspace. 【C7】______sites blend promotional and non-promotional information indirectly delivering the advertising messages. To【C8】______visits to their sites and to create and【C9】______customer loyalty, companies change information frequently and provide many opportunities for【C10】______.
    A prototype for excellent【C11】______promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, 【C12】______they will find no traditional ads. 【C13】______subtle is the mix of product and promotion that visitors hardly know an advertising message has been【C14】______. Sega of America, maker of computer games and hardware, uses its Web site for a【C15】______of different promotions, such as【C16】______new game characters to the public and supplying Web surfers the opportunity to【C17】______games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape【C18】______increasing site visits by 15 percent. Online【C19】______in Quaker oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product【C20】______and helped the company know its customers better.
【C20】
选项 A、loyalty
B、credit
C、prestige
D、diversity
答案A
解析 语义衔接题。四个名词意思各不相同。所以需要根据上下文来确定答案。上文第9题已经提到过“培养顾客的忠诚度”。根据文章，这里讲的是“网上宣传提高了顾客对其产品的忠诚度”。loyalty意为“忠诚”；credit意为“信誉，信用”；prestige意为“声誉”；diversity意为“差异性”。因此[A]为最佳选项。
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考研英语一

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