首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to pr
Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to pr
admin
2012-06-02
64
问题
Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television【C1】______a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again【C2】______promotion. By going online, companies can communicate instantly and directly with prospective customers. 【C3】______on the World Wide Web includes advertising, sponsorships, and sales promotions【C4】______sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues【C5】______$ 300 million.
Effective online marketers don’t【C6】______transfer hard-copy ads to cyberspace. 【C7】______sites blend promotional and non-promotional information indirectly delivering the advertising messages. To【C8】______visits to their sites and to create and【C9】______customer loyalty, companies change information frequently and provide many opportunities for【C10】______.
A prototype for excellent【C11】______promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, 【C12】______they will find no traditional ads. 【C13】______subtle is the mix of product and promotion that visitors hardly know an advertising message has been【C14】______. Sega of America, maker of computer games and hardware, uses its Web site for a【C15】______of different promotions, such as【C16】______new game characters to the public and supplying Web surfers the opportunity to【C17】______games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape【C18】______increasing site visits by 15 percent. Online【C19】______in Quaker oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product【C20】______and helped the company know its customers better.
【C20】
选项
A、loyalty
B、credit
C、prestige
D、diversity
答案
A
解析
语义衔接题。四个名词意思各不相同。所以需要根据上下文来确定答案。上文第9题已经提到过“培养顾客的忠诚度”。根据文章,这里讲的是“网上宣传提高了顾客对其产品的忠诚度”。loyalty意为“忠诚”;credit意为“信誉,信用”;prestige意为“声誉”;diversity意为“差异性”。因此[A]为最佳选项。
转载请注明原文地址:https://kaotiyun.com/show/igp4777K
0
考研英语一
相关试题推荐
Manymobileoperatorsalreadyofferaselectionoftelevisionchannelsorindividualshows,whicharesent(1)_____acrosstheir
Withwhattopicisthepassageprimarilyconcerned?Whatistheliteralmeaningoftheword"television"?
Inthefirstparagraph,theauthormentionsMcKendrickandPlumbmostprobablyinorderto_______.Accordingtothepassage,a
Accordingtothepassage,whichofthefollowingeighteenth-centurydevelopmentshadastrongimpactonsilversmiths?Incoloni
AccordingtothepassagethecablenetworkHomeBoxOffice______.What’sthereactionofpeopletotheprogram?
Roughly30mpeopleareinfectedwithHIV,thevirusthatcausesAIDS.Thevastmajorityliveinthepoorerpartsoftheplanet.
Thesecondparagraphismainlyabout______.Theopinionsofthepeoplearecontrolledbyseveralfactors:______.
Youwanttoapplyforthefollowingjob:researchassistant.Writealetterofapplicationwithnolessthan100wordstoshowy
Aschildhood-obesityratesskyrocket,doctorsareseeinganalarmingriseinacostlydiseaseonceunheardofinchildren:type
The20thcenturymayhavebeentheageofscientificadvancementbut,asthenewmillenniumbegins,(1)_____worldhealththepr
随机试题
关于酶原没有酶活性的原因是
某新建5×30m混凝土简支梁桥,应将该桥的上部构造预制和安装划分为2个分部工程。()
对于一般性建设项目的环境影响评价工作,()直接影响到该项目投入生产后,资源能源利用效率和废弃物产生。
企业内部银行是一种经营部分银行业务的非银行金融机构。需要经过中国人民银行审核批准才能设立。()(2014年)
发行价格低于金融工具的票面金额称作()。
关于职业化,正确的说法有()。
根据下列资料,回答下题。2012年1~5月份,全国房地产开发投资22213亿元,同比增长18.5%,增速比1~4月份回落0.2个百分点。其中,住宅投资15098亿元,增长13.6%,增速回落0.3个百分点。1~5月份,商品房销售面积288
1945年8月,毛泽东指出“抗日战争阶段过去了,新的情况和任务是国内斗争”。当时,此斗争主要集中在()
西欧中世纪教育的典型特征是()。
台式计算机中的CPU是指()。
最新回复
(
0
)