首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The European online fashion business is fierce. Just ask backers of one-time highfliers. Like boo. com, the urban sportswear ret
The European online fashion business is fierce. Just ask backers of one-time highfliers. Like boo. com, the urban sportswear ret
admin
2012-07-13
77
问题
The European online fashion business is fierce. Just ask backers of one-time highfliers. Like boo. com, the urban sportswear retailer that
tanked
last year, and dressmart. com, the struggling men’s wear specialist. Those once stellar online brands expanded too fast, spent much more than they earned, and then lost their investor support after Internet stocks began plummeting last April. The markets sent online fashion stores a tough message: come up with business models that generate revenues.
A few firms have shown that not all online fashion shops are Internet disasters. Copenhagen-based haburi. com, the online designer-label discount store, Sweden’s sportswear vendor Sportus and the Italian shirts store Marco Bracci are doing well in a very tough environment.
Haburi’s distinctive business model is an Internet version of the factory outlet where brand manufacturers sell directly to consumers at lower prices from huge out-of-town shopping malls. A concept used in the U. S. far more than in Europe, and Haburi wants to fill the gap. Michael Vad, Haburi’s CEO, says that Europe’s apparel factory outlet sector could yield $ 10 billion in sales annually.
According to Vad, national regulations that limit malls outside city centers have hampered the development of this sector. " For the consumer, there is the two-hour drive to the mall, and when you get there, you don’t know whether you will get the size or color you want," says Vad. By going online, Haburi aims to cut the retailer’s costs, save consumers the long drive, and deliver orders within two or five days. Haburi splits net revenue 50-50 with the brand manufacturers.
Apparel is difficult to sell online because people like to feel and touch the clothes they buy. For the online retailer, acquiring the items, inspecting them, cleaning and storing them can be expensive. "The cost of customer service in the apparel business is much higher than selling books or even furniture," says Matthew Nordan, a retail analyst at Forester Research’s Amsterdam office.
Unless linked to a major established operation, an online retailer needs a competitive edge. For example, Italian shirt-maker Marco Bracci sells expensive goods for high profits and has
cornered
a niche market. Dressmart, on the other hand, tried to do too much too soon. Originally it planned to sell only shirts and to make the original Swedish operation profitable before branching out. But within months it tried to go pan-European and sell everything including ties, shoes and sportswear, and to rent physical outlet at airports. Dressmart, on the verge of bankruptcy and searching for a backer, has now scaled back and operates only in Sweden.
Online retailer Dressmart______.
选项
A、proved right to do too much in a short time period
B、carried out the plan of doing its business at home first
C、made great profits by expanding its business abroad
D、contracted its business from abroad before complete failure
答案
D
解析
细节题型见第六段最后一句:在濒临破产和寻找支持者时,Dressmart现已重新权衡,只在瑞典运作了。意即它在完全破产前缩减了国外生意;因此D为答案。
转载请注明原文地址:https://kaotiyun.com/show/ijgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Aboutfiftyyearsago,plantphysiologistssetouttogrowrootsbythemselvesinsolutionsinlaboratoryflasks.Thescientists
Theambitiousmayorofabigcitybacksaprojecttoputagardenonabridge.Acelebrateddesignerisappointedandseductive
Theabsenceofno-faultdivorceinEnglandandWaleslooksupdated.Peoplestayinlovelessmarriagesformanyreasons:anxiety
Ashardasitistohaveanhonestdialogueaboutbusinessdecisions,itisevenhardertogiveindividualshonest_____.This
InanuncriticalAugust11,1997,WorldNewsTonightreporton"diamagnetictherapy",aphysicaltherapistexplainedthat"magne
SinceMyanmarbegantoreversedecadesofisolationismin2011,ithasembracedmodernitywithazealbefitacountrydepriveof
A、Becausetheeconomicgainsinmanycountrieshaveincreased.B、Becausetheenvironmentalpollutionisgettingmoreserious.C、
Whatkindofpeoplewereearlycolonialnewspapersdesignedfor?
WhyMenExplodeAlthoughwomengetangryjustasoftenasmen,rageremainstheprototypicalmaleemotion."Mykidsstillta
随机试题
设f(x,y)为二元连续函数,且f(x,y)dxdy=∫12dy∫y2f(x,y)dx,则积分区域D可表示为()
A.球磨机B.冲击式粉碎机C.滚压式粉碎机D.胶体磨E.气流式粉碎机能够产生焦耳-汤姆逊冷却效应的设备是()。
项目还本资金来源主要有()。
据考古发现,人类历史上最早的城市出现在公元前()年。
个人出租房屋取得的租金收入需缴纳个人所得税,其费用减除标准为()。
李先生,自感全身不适前来就诊。门诊护士巡视时发现他面色苍白,出冷汗,呼吸急促,主诉腹痛剧烈。门诊护士应采取的措施是()。
下面四个单句,与例句的语法结构相同的是()。例:老师鼓励学生学好功课。
试述明治维新过程中土地改革的主要内容和意义。
在窗体上画一个文本框,其名称为Text1,然后编写如下程序:OptionBase1PrivateSubForm_Click()DimArr(10)AsIntegerFori=6To10Arr
下列叙述中正确的是()。
最新回复
(
0
)