首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the following review of a book called Tuned In. For each question on the opposite page, choose the correct answer.
Read the following review of a book called Tuned In. For each question on the opposite page, choose the correct answer.
admin
2021-08-09
81
问题
Read the following review of a book called Tuned In.
For each question on the opposite page, choose the correct answer.
Tuned In
I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In.
I got the preview, but it is being published today. The authors tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what’s going on around you to really produce a business breakthrough.
I am a big fan of David’s, so I recognized David’s voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing.
But I also recognize the voices of Craig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that are the same as yours, I remember hearing in class: ’ Nothing good ever happens in the office. ’
So, nothing this book said really surprised me. And that’s the real genius of the book. So often, a really great book says something that seems completely obvious — right after you hear it. This book is one of those. Well of course you need to talk to your whole market and not just your existing customers. In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing.
Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you’ve ever wondered why your company is made stupid in its strategy, and why it kills every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.
The reviewer is able to identify which parts are written by David Meerman, because
选项
A、he is a close friend of David.
B、he has ever worked with David’s company.
C、he is familiar with David’s idea.
答案
C
解析
第三段一开头就是这题的答案。这里有一个非常明显的因果关系的句子:“so”的后面当然是结果,它前面的部分一定是原因,所以“I am a big fan of David’s”就是原因。另外,书评人又强调“especially when it explains how to detect the difference between tuned-in and tuned-out marketing”可以推断书评人确实是 David的忠实“粉丝”,对后者的观点非常熟悉。因此C项正确。
转载请注明原文地址:https://kaotiyun.com/show/imIO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthispreparationforexhibitions.Choosethebestsentencefromtheoppositepagetofilleachoftheblanks.Foreachblan
Readthearticlebelowaboutfocusoncustomer,andthequestionsontheoppositepage.Foreachquestion(13-18),markonelette
Readthetextbelowaboutmarketinginformation.Inmostofthelines(34-45),thereisoneextraword.Itiseithergrammaticall
—ReadthearticleontheoppositepageaboutthemarketingguruTheodoreLeavitt.—Choosethebestsentencefrombelow[ofill
Readthetextbelowaboutcustomerloyalty.Inmostofthelines(34-45),thereisoneextraword.Itiseithergrammaticallyin
Lookatthestatementsbelowandthetextabouttheimportanceoflisteningtopeopleontheoppositepage.Whichsectionof
Whatinterestratedidtheman’sinvestmentreceivethisyear?Whichaspectofcompanypolicyarestaffunhappyabout?
Wherewillthemeetingtakeplace?WhattimewillthespeakerarriveinManchester?
Ifanyproblemoccurs,contactyournearestSonydealer,Wheneversomethinggoeswrong,
野生大熊猫的数目已不足1000只,大熊猫临绝迹。拯救国宝大熊猫已成为中国人民的共同心愿自20世纪90年代初以来,我们用人工授精(artificialinsemination)的方法增加大熊猫数量。但是就整个大熊猫家族的命运来说,人工授精的方法远
随机试题
会计核算形式的主要内容包括
女,45岁,确诊为混合型颈椎病3年,未予积极治疗,近来左肩关节疼痛,不能梳头,左肩外展、后伸、外旋严重受限,三角肌轻度萎缩,肱二头肌长短头肌腱及肩关节外侧均有明显压痛。肩痛的原因是
水痘皮疹的演变顺序为
胰腺疾病与胆道疾病互相关系的解剖基础是
可用表干法测试的马歇尔试件类型有()。
某大型购物中心地下2层,地上5层,建筑高度30m,耐火等级2级。地下二层室内地面与室外出入口地坪高差为11.5m。地下每层建筑面积为152000m2,地下二层设置汽车库和变配电房、消防水泵房等设备用房及建筑面积为5800m2的建材商场;地下一层为家具灯饰商
某企业于20×2年成立(假定所得税税率为25%.),当年发生亏损120万元,20×3年至20×8年每年实现利润总额为20万元。除弥补亏损外,假定不考虑其他纳税调整事项及盈余公积。则20×8年年底该企业“利润分配—未分配利润”科目的借方余额为()
行政法规的制定部门是()。
大华股份有限公司(以下简称“大华公司”)为上市公司,2014年企业合并、长期股权投资有关资料如下:(1)2014年1月1日,大华公司向A公司定向发行1000万元普通股(每股面值1元,每股市价10元)作为对价,取得A公司拥有的甲公司80%的股权,并于当日取
A、Takeherbaltea.B、Seeanotherdoctor.C、Drinkchickensoup.D、Stayinbed.A
最新回复
(
0
)