2. 外语
  3. •write an answer to one of the questions 2-4 in this part. •Write 200-250 words on the answer paper. •Write the question number

•write an answer to one of the questions 2-4 in this part. •Write 200-250 words on the answer paper. •Write the question number

admin2010-01-29  71
问题 •write an answer to one of the questions 2-4 in this part.
•Write 200-250 words on the answer paper.
•Write the question number in this box at the top of the answer paper.
1. Question 2
•You recently attended a short-term training course held by the company and have been asked to make comments on it. You have decided to write a report to the department that ran it.
•Write your report, including the following information:
     •what course you attended
     •how the course help you in your work
     •what needs improving.
2. Question 3
•Your personal assistant, Ms. Sarah Green, has applied to another company for the position of personal assistant of the Managing Director. She has asked you to write a letter of recommendation for her.
•Write the letter of recommendation to the Managing Director, including the following information:
      •giving an account of her job experience and qualifications
      •describing her personality and qualities
      •making recommendation of her.
3. Question 4
•Your company manufactures coffee and wants to increase its sales. The Marketing Director
has asked you to write a proposal offering methods to increase sales of coffee.
•Write your proposal, including the following information:
      •why you suggest changing the packaging of your coffee
      •what changes should be made to the packaging
      •how much the change will cost
      •what the possible outcomes are.
选项
答案PROPOSAL: CHANGE THE PACKAGING OF OUR COFFEE The purpose of this proposal is to study the possibility of changing the packaging of our coffee to increase sales. Following your e-mail instructions of November 20th, we made an investigation at some of the leading shopping malls among a sample of buyers of coffee. REASONS FOR CHANGING PACKAGING Most of the interviewees buy coffee as gifts for their friends. They only choose coffee of superior quality, good taste and nice packaging. They say that the present packaging of our coffee is out of date and not attractive enough to them. At present, there are 28 brands of coffee from various suppliers available. We are facing unprecedented keen competition. SUGGESTED CHANGES First, high-quality glass bottles should be used as the outer packaging of coffee instead of the present plastic ones. Second, the design of the bottles should be made unique and more attractive to consumers. ESTIMATED COST The cost of each glass bottle is estimated to be $ 0.50, $ 0.25 more than the present plastic one. POSSIBLE DISADVANTAGES We need to do some advertising and sales promotion to make our new packaging known to consumers, which will take us some time and cost us more money. Besides, we may probably lose some consumers who care about price mom than packaging. (209 words)
解析
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