首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
admin
2011-02-12
70
问题
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
"All I hear in higher education is, ’Brand, brand, brand,’" said Tim Westerbeck, who specializes in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education."
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures," "brand architecture" and "identity systems," the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos(标识), banners, business cards and even new names for the individual colleges, all to include the words "the New School."
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.
The University of Southern Colorado, a state institution, became Colorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college, to promote its growth into a full-fledged(完全成熟的) university and, officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points. Juli Roebeck, an Arcadia spokeswoman, said.
It is implied that one of the most significant changes in higher education in the past decade is
选项
A、the brand.
B、the college names.
C、the concept of marketing.
D、list of majors.
答案
C
解析
本题为推论题,营销的概念。参见文章第2段,其大意是:“在高校我就听到一个字眼:牌子,除了牌子,还是牌子”,Tim Westerbeck说。Westerbeck专门研究商标品牌,是Lipman Hearne公司的总经理。他的营销公司立足于芝加哥,与各大学和其他非营利的组织共事。“过去10年期间已发生了翻天覆地的变化。在过去的高校,营销几乎是一个肮脏的字眼。”由此可推断正确答案为C。
转载请注明原文地址:https://kaotiyun.com/show/ite4777K
0
考研英语二
相关试题推荐
Theauthorthinksthatpullfactors______.People’sdecisionstomigratemightbeinfluencedbyallthefollowingEXCEPT____
Itlookedjustlikeanotheraircraftfromtheoutside.Thepilottoldhisyoungpassengersthatitwasbuiltin1964.Butappear
Itlookedjustlikeanotheraircraftfromtheoutside.Thepilottoldhisyoungpassengersthatitwasbuiltin1964.Butappear
Itlookedjustlikeanotheraircraftfromtheoutside.Thepilottoldhisyoungpassengersthatitwasbuiltin1964.Butappear
Itlookedjustlikeanotheraircraftfromtheoutside.Thepilottoldhisyoungpassengersthatitwasbuiltin1964.Butappear
Officejobsareamongthepositionshardesthitbycompumation.Wordprocessorsandtypistswillloseabout93,000jobsoverthe
TheUnitedStateshashistoricallyhadhigherratesofmarriagethanthoseofotherindustrializedcountries.Thecurrentannual
Wearelivinginoneofthoseperiodsinhumanhistorywhicharemarkedbyrevolutionarychangesinallofman’sideasandvalue
"Universalhistory,thehistoryofwhatmanhasaccomplishedinthisworld,isatbottomtheHistoryoftheGreatMenwhohavew
Supposeyouhadbeenadmittedbyafamousuniversityforpostgraduateeducation.Yourfriend,Jack,wrotealettertocongratula
随机试题
机动车仪表板上(如图所示)亮,提示发动机舱开启。
关于肾脏解剖描述中下列哪项是错误的
患者,男,35岁。车祸致骨盆损伤入院。查体:血压80/50mmHg,脉搏110次/分,神志清楚,呼吸急促,面色苍白,烦躁不安,考虑失血性休克。若查体发现患者膀胱胀满,导尿插入一定深度未导出尿液,导尿管头端见血迹。可能的原因是
在操作系统中,文件治理的主要功能是()
下列选项中不属于套利分析方法的是()。
世界上最著名的智力量表是(),该量表最初由法国人比纳和西蒙于1905年提出。
新一轮基础教育课程改革的理论基础包括()。
①几只鸟儿从树里飞出,调皮地在树上绕了几圈②我惊住了,这原本属于春天里的景色,现在却呈现在我的眼前③深绿的色调装满我的视野,几朵耀眼的大红花儿缀饰在上面④我才意识到,平时步履匆匆,该遗失了多少美好,忙碌的我们忘记了慢下来领略大
青蛙:庄稼()
Itisdifficulttobelievethenewspaperaccountsoftheriotsbecauseofthewaysomereportersdistortand______theactuale
最新回复
(
0
)