首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer. For each question (23-30), mark
You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer. For each question (23-30), mark
admin
2012-07-12
29
问题
You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
For each question (23-30), mark one letter (A, B or C) for the correct answer.
After you have listened once, replay the recording.
Part Three. Questions 23 to 30.
You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
For each question 23-30 , mark one letter (A, B or C) for the correct answer.
After you have listened once , replay the recording.
You have forty-five seconds to read through the questions.
[pause]
Now listen, and mark A , B,orC.
[pause]
Woman: What kind of finances can film producers expect by associating with brands?
Man: Right now, companies are willing to pay amounts ranging between $ 120,000 and $ 1,200,000, for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
Woman: What are the advantages of in-film advertising to producers and advertisers?
Man: Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive mood. And films are target-specific.
Woman: How can films and brands connect?
Man: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defense is down. Appealing to viewers’ emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for moneys the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand.
There can be synergies between brands and films. The successful integration of product placement within the film’s storyline has a long history—the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible) , Starbucks coffee, AOL and AT&T.
Man: Song-and-dance sequences invariably feature an ad in the background but most people don’t recall such scenes in detail. What is the advantage of the advertisement then?
Woman: It is true that ads have to be carefully placed in a film and one bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn’t be contrived and unnatural.
Man: Do such placements result in tangible benefits to the products advertised?
Woman: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have reported tangibly increased sales of the oil after the film’s release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.
[pause]
选项
A、Next year.
B、In the next two to five years.
C、This year.
答案
B
解析
此题是对文章细节的提问。听力原文中提到在未来两年到五年内广告收益会增长一倍。故答案为B。
转载请注明原文地址:https://kaotiyun.com/show/iwOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatbusinessismentioned?
ForhowmanyyearswasPattyApgarthefoodbank’sdirector?
Whatisthetopicoftheworkshop?
Whatdoesthemansayabouthisbusiness?
A、 B、 C、 D、 A通过图片中人们在公园里休息或行走的情景,可以联想到park,bench.people,sitrelax,walk等几个单词。应注意(B)选项中的indoors(室内)和(C)选项中的
A、 B、 C、 D、 B(A)说goingdown[descending]thestairs才是正确的。(C)对于以Thereare[is]开头的选项,一般通过主语(manypeople)后
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
Tellingyouraudiencethattheycanaskquestions请听众提问
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
随机试题
急性胰腺炎最基本的治疗方法是哪一项
A、增生期B、分泌期早期C、分泌期分泌功能不足D、蜕膜样改变E、增生过长28岁,月经周期6天/30天,现月经周期第19天,基础体温双相,此时子宫内膜的改变为
吗啡对心血管系统作用错误的是
强制检定是固定检定的关系,实行()的检定,使用单位没有选择的余地。
某商场要配置一定数量的灭火器,其应遵循一定的要求,包括()。
“知之者不如好之者,好之者不如乐之者”,从这句话中我们可以总结出课堂导入要具有()。
从表中任何一个结点位置出发就可以不重复地访问到表中其他所有结点的链表是
有以下程序:#include<stdio.h>intf1(intx,inty){returnx>y?x:y;}intf2(imx,inty){returnx>y?y:x;}main()inta=
LittleLadyStartsBigWarHarrietBeecherStowehadpouredherheartintoheranti-slavery(反对奴隶制度)bookUncleTom’sCabin.
•Lookatthetablebelow.•Someinformationismissing.•Youwillhearatelephoneconversation.•Foreachquestion16-22,fill
最新回复
(
0
)