首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
admin
2023-03-24
33
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms invest a lot on the image of their brands to【C2】________sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】________" brands based on consumers’【C4】________and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】________. Apple remains the world’s most【C6】________brand, worth $185 billion,【C7】________the head of three major technology companies. However, it may have been a【C8】________year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】________and margins have been【C10】________. And Apple hasn’t unveiled a major new product since last October.【C11】________, none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】________being startlingly innovative.
Microsoft, which tried to be startling by【C13】________a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】________its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】________growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】________sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China.
Luxury【C17】________companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】________its online and mobile presence. The biggest riser this year,【C19】________is Prada, whose brand value【C20】________ 63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C2】
选项
A、obtain
B、foster
C、lower
D、cultivate
答案
B
解析
空格前表明很多公司在他们品牌形象上进行投资,而空格需填入能与sales and loyalty(销量与顾客忠诚度)搭配的动词。B项foster表示促进事物的增长,与invest a lot存在正比例关系,符合语义逻辑。品牌形象很重要,但并不意味着在品牌形象上投资就会有“销量与顾客忠诚度”,A项obtain“获得”不合逻辑。C项lower“降低”与本句语义相反。D项cultivate具体意义指耕耘、培育植物,抽象意义指培养友谊、兴趣或向往的理想事物,不与sales搭配。
转载请注明原文地址:https://kaotiyun.com/show/iyMD777K
0
考研英语二
相关试题推荐
Everyonewantstobeauthentic.Youwanttobetruetoyourself,notaslavishfollowerofsocialexpectations.Youwantto"liv
EnrollmentinLosAngelespublicschoolsisexpectedtoplungebynearly30%overthenextdecade,leadingtotoughchoicesahea
HowdoyouexplaineconomicsinplainEnglish?TheFederalReserveBankofNewYorkhasbeenansweringthequestionwithaneven
HowdoyouexplaineconomicsinplainEnglish?TheFederalReserveBankofNewYorkhasbeenansweringthequestionwithaneven
Acandlelitdinnerworkswondersforromance.Nowscientistssayitcouldalsobegoodforyourheart.Breathingincandlesmoke
Acandlelitdinnerworkswondersforromance.Nowscientistssayitcouldalsobegoodforyourheart.Breathingincandlesmoke
Acandlelitdinnerworkswondersforromance.Nowscientistssayitcouldalsobegoodforyourheart.Breathingincandlesmoke
Itiscommonknowledgethathealthyfoodssuchasfruitsandvegetablescontaincertainnutrientsthatpromotegoodhealth—namel
Itiscommonknowledgethathealthyfoodssuchasfruitsandvegetablescontaincertainnutrientsthatpromotegoodhealth—namel
Itiscommonknowledgethathealthyfoodssuchasfruitsandvegetablescontaincertainnutrientsthatpromotegoodhealth—namel
随机试题
关于阑尾,下列叙述错误的是
患者,女,32岁。1周来出现右上后牙对冷热刺激敏感。检查发现16面深龋洞,探诊洞底感酸痛,冷测反应一过性敏感,叩痛(-)。牙龈无异常。该患牙的诊断是
某办公室长8m、宽6m、高3m,选择照度标准值500lx,设计8盏双管2×36W荧光灯,计算最大照度512lx,最小照度320lx,平均照度446lx,针对该设计下述哪条描述正确?()
小区和组团级的配套设施用地属于()
建筑企业项目经理资质管理制度向建造师执业资格制度过渡的时间定为( )年。
在索赔资料准备阶段,主要工作有()。
1889年清政府派人参加了由法国政府举办的巴黎世界博览会,参会者可能看到的展品有()。①电话②柴油内燃机③汽车④无线电报
下列关于自然现象说法错误的是()。
当上述级数收敛时,求其和函数S(x),并求∫ln2ln3S(x)dx.
A、路上B、邮局C、车上A
最新回复
(
0
)