首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Creative Capitalism A)The main building on Disney’s studio lot has seven huge replicas(复制品)of Snow White’s dwarfs holding up its
Creative Capitalism A)The main building on Disney’s studio lot has seven huge replicas(复制品)of Snow White’s dwarfs holding up its
admin
2016-05-26
30
问题
Creative Capitalism
A)The main building on Disney’s studio lot has seven huge replicas(复制品)of Snow White’s dwarfs holding up its roof, a reminder of how Hollywood does not take itself too seriously. Nor do many outsiders. Film is an eccentric business, filled with egos and excess. For most of their history, studios have had neither the stunning returns of startups nor the steady profits of mature firms. They are famed for blowing vast sums on high-profile turkeys. "Heaven’s Gate" , an extravagant flop in 1980, crushed United Artists, the studio Charlie Chaplin and other stars founded in 1919.
B)Few business-school professors would ever think to walk the red carpet and use Hollywood as a case study. However, it is time they tuned in to Tinseltown. One reason is that other industries are coming to resemble the film business in some ways. In today’s knowledge-based economy, bosses are having to spend more time managing flighty " stars". Food and consumer-goods makers are, as the studios have already done, seeking to focus more on a narrower range of "blockbusters": and in industries from electronics to carmaking, the pace of product and brand launches is increasing, so Hollywood’s ability to create a buzz rapidly about a new film may offer valuable lessons.
C)Furthermore, movie-making is an American success story. It is one of the few remaining industries in which the country’s grip on the global market is as strong as it has ever been. China’s Chollywood and India’s Bollywood do not make films that people in other countries line up to see. America’s film and television industry reckons its exports are worth around $ 16 billion a year.
D)Every company that employs creative people must think about how to harness their strengths for commercial gain without strangling their free-spiritedness. Hollywood has a century’s experience in this. Studios recruit a fresh creative team for each film, leaving its members to work intensely together with a minimum of interference, stepping in only when things are clearly going wrong. This gives team members a feeling of control and pride in their project: and to cap it all, everyone has their contribution duly acknowledged in the closing credits.
E)Such teamwork is rare in other businesses, argues Mark Young of the University of Southern California’s Marshall School of Business. People work hard and collaborate well in the movie business in part because they have little job stability. Many are freelancers, who will not get hired for the next film unless they prove themselves on the current one. The tough lesson from Hollywood, then, is that job insecurity can lead to greater productivity, as long as workers believe in what they are doing and have their achievements recognised.
F)Hollywood is a land of retakes. Everyone understands that constant revisions improve the product. In a recent book, "Creativity, Inc. " , Ed Catmull, the founder of Pixar and president of Disney Animation, argues that every film starts out as an "ugly baby" , growing through countless changes into a graceful adult. "Up" , Pixar’s hit film from 2009 about a widower who travels around the world with the help of balloons, began with a completely different premise. It was reworked drastically on the advice of the " Braintrust" , an internal group set up to give frank feedback. Mobile-app firms can also be adept at adjusting products in response to internal and external feedback, and makers of consumer goods are learning to tweak their products and packaging in response to reviews. But in many businesses, bosses still tend to spurn constructive criticism.
G)Like Hollywood, California’s other world-beating industrial cluster, Silicon Valley, has overcome the fear of failure. Films are like tech startups in that flops are tolerated because they are so common, even when the initial idea seemed promising. In both cases, the value of failure as a learning experience is well understood. So in this part of American life, there are second, and third, acts. Studio heads sometimes roll when a film flops, but executives, directors and other talent can find redemption.
H)Perhaps Hollywood’s most remarkable skill is in launching brands that achieve global prominence in a matter of days. Each film is a separate product that needs its own marketing, and the stakes are incredibly high: if it has not gained sufficient momentum by its opening weekend, it may sink without trace. Studios spend vast sums on promotional campaigns, often as much as they spend on producing the film itself. Businesses that are sceptical about the value of marketing, and about the possibilities for creating consumer awareness rapidly, should look closely at how Hollywood manages to come up with new brands on a near-weekly basis. The key is to treat the marketing as a core part of the project, rather than as an afterthought.
I)Sunrise Boulevard
For all the film industry’s reputation as a licence to lose money, the media conglomerates that own the big studios nowadays run them more professionally, and keep a closer eye on profitability. Three of the six Hollywood "majors" are now managed by business-school graduates. Film companies no longer have extravagant(奢侈的)numbers of projects in development, and focus more on action-packed "franchise" films featuring comic-book characters, which sell well abroad and lend themselves to sequels. Learning from Silicon Valley, Hollywood is relying more on outside financing, which means sharing the profits from hits but also protects against crippling losses when a film flops.
J)No one likes to talk about age in Hollywood, but it has enjoyed remarkable longevity. The studios have survived the threats from new technologies like television and the Internet, and "pivoted" repeatedly to adjust their output to audiences’ shifting tastes. Few businesses have refreshed their product line-ups so often. And few have restructured so thoroughly: studios have evolved from being vertically integrated groups that owned cinemas and kept actors on the payroll to become asset-light, flexible renters of talent. In the 102 years since the founding of Universal Pictures, the oldest of the majors, Hollywood may have provided plenty of " how not to" examples for business—-but it has plenty of positive ones too.
Free-spiritedness without too much interference can help creative team work better and improve commercial gain.
选项
答案
D
解析
定位句提到“每一个雇佣有创造力的员工的公司必须考虑如何利用他们的能力创造商业收入而又不扼杀他们的自由精神。好莱坞在这方面有一个世纪的经验。电影工作室为每一部电影雇佣一个新的创作团队,放手让成员一起紧张工作很少干涉,只有在事情明显做错了的时候才介入。”题干是对该段的概述总结。因此选项D)正确。
转载请注明原文地址:https://kaotiyun.com/show/izY7777K
0
大学英语四级
相关试题推荐
BankingonSpermA)Itcametohiminadream.OleSchouwasayoungDanishbusinessstudentwhenheawokeonemorningtwodecade
BankingonSpermA)Itcametohiminadream.OleSchouwasayoungDanishbusinessstudentwhenheawokeonemorningtwodecade
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVinciconceivedthefirstmechanicalapparatus(仪器),whichco
MinorityReportA)Americanuniversitiesareacceptingmoreminoritiesthanever.Graduatingthemisanothermatter.B)BarryMill
Geneticallymodified(GM)foodstuffsareheretostay.That’snottosaythatfoodproducedby【C1】______agriculturewilldisappea
Thesedays,manylargecitybuildingsareequippedwiththeirownair-conditioningsystems.Thesesystemshelpkeepthebuilding
Doyouevercalllongdistancefromapayphone?Youdialthenumber,andthenyouhearsomethinglike:"Sixtycents,please
NotSeeingtheForestfortheDollarBillsA)TheU.S.FishandWildlifeServicehasfinallydeclaredthespottedowlanendanger
NotSeeingtheForestfortheDollarBillsA)TheU.S.FishandWildlifeServicehasfinallydeclaredthespottedowlanendanger
Faces,likefingerprints,areunique.Didyoueverwonderhowitispossibleforustorecognizepeople?Evenaskilledwriterp
随机试题
男性,64岁,左侧肢体活动障碍3天,化验Hb230g/L,RBC7.0×1012/L,拟诊为真性红细胞增多症引起脑血栓。下列不支持真性红细胞增多症的是
正常妊娠13周以后孕妇体重平均每周增加()。
患者,女,45岁。浮肿3月余,下肢为甚,按之凹陷不易恢复,劳累后加重脘腹胀闷,纳减便溏,面色萎黄,神倦乏力。其证候是
假设一个老人有财产2000万元,他有一个儿子和一个孙子。他的儿子和孙子都已很富有。其所在国的遗产税税率为50%。如果这个老人的儿子继承了财产后没有增加也没有减少财产值,然后遗赠给老人的孙子,孙子继承了财产后也没有减少和增加财产值,在他去世时再遗赠给他的子女
某出版社近年来出版物的错字率较前几年有明显的增加,引起了读者的不满和有关部门的批评,这主要是由于该出版社大量引进非专业编辑所致。当然,近年来该社出版物的大量增加也是一个重要原因。上述议论中的漏洞,也类似地出现在()。I.航空公司近两
我国现存最大、功能最齐全的古驿站是怀来鸡鸣驿,它位于佛、道、儒三教并存的下花园鸡鸣山脚下。()
研究者招募了128名参加155英里(249.45千米)超级马拉松的运动员,这些运动员需要穿越戈壁滩以及约旦和马达加斯加等地的沙漠。每名运动员均随机选择一只脚使用纸质医用胶带。结果,在胶带使用的部位,有98人没有足泡;而在未使用胶带的部位,则有81人磨出了足
在研究“大学内部治理结构”的问题上,研究者的理论基础有:委托代理理论、利益相关者理论等。但论文中两个理论都没有恰当使用。这一研究违反了
2011年3月,黄河公司委托长江公司代销商品一批,根据协议规定,黄河公司以协议价收取价款,实际售价由长江公司自定,该商品的协议价款为1500万元(不含增值税),商品销售成本为1200万元。2011年12月底,黄河公司收到长江公司交来的代销清单,得知代销
Youcan’tbeatit,butyoudon’thavetojoinit.Maybeitgotthenamecommoncoldbecauseit’smorecommoninwinter.Thefact
最新回复
(
0
)