2. 外语
  3. In targeting consumers what Pepsi calls the "Power of One" makes perfect sense: it’s all about making sure. that everybody who b

In targeting consumers what Pepsi calls the "Power of One" makes perfect sense: it’s all about making sure. that everybody who b

admin2011-01-23  47
问题    In targeting consumers what Pepsi calls the "Power of One" makes perfect sense: it’s all about making sure. that everybody who buys a salty bag of Tostitos or Lay’s potato chips has to think twice before passing up that thirst quenching bottle of Pepsi or Mountain Dew across the aisle.
   In the back offices of supermarkets and discount stores, Pepsi is waging another kind of war, pitching itself not just as a supplier but also as a partner in a highly competitive business. Coined. Pepsi, Frito Lay and Tropicana account for ＄ 11 billion in retail sales at supermarkets -- hefty numbers that Coke can’t match. "We represent up to 13% of their profits," says PepsiCo’s new senior vice president for sales and marketing, AI Carey. Last month Carey accompanied Enrico and the presidents of Pepsi, Prito and Tropicana on a historic first joint call on a major retailer to remind the customer of those figures.
   For Enrico, the reengineering of PepsiCo could be the crowning achievement of a career filled with magic acts. The 54-year-old chairman started as an associate product manager for Frito Lay and became president of Pepsi Cola at 39. In the 1980s he became famous as the cola warrior who beat Coke and bragged about it. As its president in the 1990s, he rejuvenated Frito Lay. Then he turned around the restaurant division before deciding it was too expensive to keep. "Nobody can bull Roger, because he knows every one of our businesses clearly", says Indra Nooyi, the company’s chief strategist. Enrico has spent a long time picking these businesses apart and relearning them, in order to completely reshape them.
   What Enrico discovered was that forging a new PepsiCo meant changing a corporate oulture that was in love with itself. Pepsi has always attracted some of America’s hottest executive talent, and it let these managers run their businesses. In a world where scale matters, such freedom has a price. "Frankly, we had a long-standing culture of autonomous business units," says Frito Lay chief executive officer Steve Reinemund.  So while managers were ricocheting off each other in search of their next promotion, or chasing new restaurant chains or joint ventures in far flung parts of the world, Coke stuck with the game it knew, steadily increasing the stakes along the way with billions of dollars of investment in soft drinks, nothing else. "The bet had been made, and we didn’t raise or call it." says Enrico. "We didn’t even play."  
In the first sentence of the second paragraph, the word "pitch" means ______.
选项 A、to make a decision
B、to take a position
C、to draw a conclusion
D、to start a new phase
答案B
解析 本题考查词义，pitch在这里是“市场定位”，因此，B是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/iztd777K
本试题收录于： 公共英语三级笔试题库公共英语（PETS）分类
0

公共英语三级笔试

公共英语（PETS）

相关试题推荐
随机试题
最新回复(0)