首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What is the marketing concept discussed in the passage?
What is the marketing concept discussed in the passage?
admin
2010-01-07
29
问题
What is the marketing concept discussed in the passage?
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
选项
答案
The firm and the customer
解析
转载请注明原文地址:https://kaotiyun.com/show/j0Pd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Oneofthemostimportantsocialdevelopments【C1】______helpedtomakepossibleashiftinthinkingabouttheroleofpubliceduc
WhatwastheAmericaneconomicsystembasedonuntil1930?
WhatwastheAmericaneconomicsystembasedonuntil1930?
A=TheRoleofaTeacherB=TheTaskofaTeacherC=AGoodTeacherInwhichpassage...TheRoleofaTeacherTeach
Themostobviouspurposeofadvertisingistoinformtheconsumerofavailableproductsorservices.Thesecond(31)______ist
Itisoftensaidthatthesubjectstaughtinschoolsaretooacademicinorientationandthatitwouldbemoreusefulforchildr
ThepagesoftheHarvardBusinessReviewarenotusuallypopulatedbynovelists.ButJosephFinderisjustsuchararity.Recent
ThepagesoftheHarvardBusinessReviewarenotusuallypopulatedbynovelists.ButJosephFinderisjustsuchararity.Recent
In1959theaverageAmericanfamilypaid$989forayear’ssupplyoffood.In1972thefamilypaid$1,311.Thatwasapricei
A、NewEnglandmysterystories.B、Eighteenth-centuryEnglishcriticism.C、AcomparisonofpoemsofDickinsonandWhitman.D、Thep
随机试题
目前由政府调控价格的产品有()。
根据《支付结算办法》的规定,下列各项中,属于汇票背书时应记载的内容有()。
根据《证券法》规定,客户的交易结算资金,必须全额存入指定的商业银行,单独立户管理。()
政府补助包括与资产相关的政府补助和与收益相关的政府补助。()
函证银行存款时,在询证函的“本公司为出票人且由贵行承兑而尚未支付的银行承兑汇票”表格下特别注明“除上述列示的银行承兑汇票外,本公司并无由贵行承兑而尚未支付的其他银行承兑汇票”主要是针对银行存款交易的()认定。
具有与生产劳动相分离特征的教育阶段是()。
—HowdoyoulearnEnglish,Toby?—IoftenpracticeEnglish______chatting______myAmericanfriends.
在实际工作中坚持唯物主义就是()。
根据以下资料,回答下列问题。2012年第四季度我国劳动力市场供求情况是:
Ineverycultivatedlanguagetherearetwogreatclassesofwordswhich,takentogether,comprisesthewholevocabulary.First,
最新回复
(
0
)