首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
admin
2017-03-27
72
问题
Read the article below about a company that sells household products.
Choose the best word to fill each gap from A, B, C or D on the opposite page.
For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
DAC’s Margins Hit in Battle of the
Brands
In a surprise trading statement, DAC Household Products yesterday gave (0)___C___of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been【C1】______to low single digits. The company【C2】______that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from【C3】______discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally【C4】______the household products sector. DAC also predicted a downturn in consumer【C5】______and strong price competition in Europe, and signalled that it was making【C6】______for an expensive brands battle.
DAC’s chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely【C7】______price forecasts. As a【C8】______the company now needed to increase investment in advertising and introduce keener pricing.
DAC had until【C9】______sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be【C10】______as DAC increased spending on advertising and promotion to【C11】______those products under attack from competing brands. This commitment means【C12】______the long-term health of the business ahead of the【C13】______.of short-term financial targets,’ he said.
Rudy Mitcham, DAC’s finance director, said that the company’s recent cost-cutting programme would be【C14】______.to help finance the increased spending, although he declined to reveal the【C15】______.amount of money it would invest in additional advertising and promotion.
Example:
A advice B caution C warning D threat
【C6】
选项
A、actions
B、measures
C、preparations
D、steps
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/j4oO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
RichardWoodstartedtheinternetcompany,Bookstore,becausehefeltBookstorecanperformbetterthanitscompetitorsbecause
•YouwillhearajobapplicanttalkingtothePersonnelManagerofachainofstores.•Foreachsentence23-30,markonelett
•Lookatthenotesbelow.•Youwillheartwocolleaguesdiscussingwhattoincludeintheircompany’snewsletter.N
•Lookatthenotebelow.•Youwillhearawomanphoninghercompany’slegaldepartmentaboutemploymentcontracts.Phone
•Lookatthenotebelow.•Youwillhearawomanphoninghercompany’slegaldepartmentaboutemploymentcontracts.Phone
•Youwillhearapresentation.ThispresentationisaboutvariouskindsofproblemsoccurringduringdoingbusinessinBrazil.•
From1971until1986,Japaneseshareinhightechnologyexportmarketincreasedby______.Hightechnologyischaracterizedby
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
Mr.RayburnencouragesunconfidentbeginnerstoworkinaretailcompanybecauseitcanAccordingtoMr.Rayburn,thedifferenc
随机试题
某市的计量所原来建立了二等铂铑10-铂热电偶标准装置,现在又筹建了一等铂铑10-铂热电偶标准装置作为最高等级的社会公用计量标准,于是该所向本市质量技术监督局申请计量标准考核。市质量技术监督局及时组织考评员进行了考核,并发给《计量标准考核证书》。
心搏出量与心输出量有什么不同
关于苯妥英钠叙述正确的是
安乐死的定义是
A.煅制品B.炭制品C.麸炒品D.盐炙品E.烫制品处方名穿山甲,调剂时应付()。
为缩小城乡差别、促进城乡经济协调发展,政府提供必要的制度保证和政策支持,体现了政府的()职能。
数据库系统是信息系统的核心和基础,回答下列有关数据库的问题,将解答填入答题纸的对应栏内。某学校的教学信息关系数据库中有如下两个表(表的名字和字段均用中文名字)。学生表(学号,姓名,性别,专业)成绩表(学号,课程名,分数)用SQL语句表达下述查询:
下列关于公文的法定作者的说法,正确的一项是()。
图式
无论是工业用电还是民用电,现行的电价格一直偏低。某区推出一项举措,对超出月额定数的用电量,无论是工业用电还是民用电,一律按上调高价收费。这一举措将对该区的节约用电产生重大的促进作用。上述举措要达到预期的目的,以下哪项必须是真的?I.有相当数量的浪
最新回复
(
0
)