首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Every year television stations receive hundreds of complaints about the loudness of advertisements. However, federal rules forbi
Every year television stations receive hundreds of complaints about the loudness of advertisements. However, federal rules forbi
admin
2015-12-31
43
问题
Every year television stations receive hundreds of complaints about the loudness of advertisements. However, federal rules forbid the practice of making ads louder than the programming. In addition, television stations always operate at the highest sound level allowed for reasons of efficiency. According to one NBC executive, no difference exists in the peak sound level of ads and programming. Given this information, why do commercials sound so loud?
The sensation of sound involves a variety of factors in addition to its peak level. Advertisers are skilful at creating the impression of loudness through their expert use of such factors. One major contributor to the perceived loudness of commercials is that much less variation in sound level occurs during a commercial. In regular programming the intensity of sound varies over a large range. However, sound levels in commercials tend to stay at or near peak levels.
Other "tricks of the trade" are also used. Because low-frequency sounds can mask higher frequency sounds, advertisers filter out any noises that may drown out the primary message. In addition, the human voice has more auditory (听觉的) impact in the middle frequency ranges. Advertisers electronically vary voice sounds so that they stay within such a frequency band. Another approach is to write the script so that lots of consonants (辅音) are used, because people are more aware of consonants than vowel (元音) sounds. Finally, advertisers try to begin commercials with sounds that are highly different from those of the programming within which the commercial is buried. Because people become adapted to the type of sounds coming from programming, a dramatic change in sound quality draws viewers’ attention. For example, notice how many commercials begin with a cheerful song of some type.
The attention-getting property of commercials can be seen by observing one-to-two-year-old children who happen to be playing around a television set. They may totally ignore the programming. However, when a commercial comes on, their attention is immediately drawn to it because of its dramatic sound quality.
One of the reasons why commercials are able to attract viewers’ attention is that______.
选项
A、the human voices in commercials have more auditory impact
B、people like cheerful songs that change dramatically in sound quality
C、high-frequency sounds are used to mask sounds that drown out the primary message
D、they possess sound qualities that make the viewers feel that something unusual is happening
答案
D
解析
本题问电视广告能够吸引观众的注意力的原因之一是什么。依据文章第三段内容,技术人员运用各种方法使得电视广告节目的声音与普通节目不同,从而吸引观众的注意力。因此,本题的正确答案应是选择项D“因为这些电视广告中具有某些使得观众觉得有什么非同一般的事情发生了的声音特性”。选择项A、B、C均与文章内容有些出入,因此均为错误选项。
转载请注明原文地址:https://kaotiyun.com/show/j7WO777K
0
在职攻硕英语联考
相关试题推荐
OneareainwhichLondonstillsurpassesitsrivalsisthenumberofinternationalvisitorsitreceives:morethananyotherin
OneareainwhichLondonstillsurpassesitsrivalsisthenumberofinternationalvisitorsitreceives:morethananyotherin
OneareainwhichLondonstillsurpassesitsrivalsisthenumberofinternationalvisitorsitreceives:morethananyotherin
Theworstthingabouttelevisionandradioisthattheyentertainus,savingusthetroubleofentertainingourselves.Ahun
Stockmarketcanbringafortunetopeople.However,itcanalsotakeawayeverythingfromyouovernight.Manyindividualsthink
随机试题
游客在参观游览时走失后,经认真寻找仍然找不到走失者,导游可在游览结束后回饭店等待走失游客。()
WhenIwaswalkingdownthestreettheotherday,Ihappenedto【C1】______asmallbrownleatherpurselyingonthesidewalk.I【C
产品的合同责任同产品的侵权责任相比较,具有以下特征( )。
对于具有防治污染设施的建设工程项目,防治污染的设施经验收合格后方可投入生产或者使用。下列主管部门中,必须对防治污染设施进行验收的是()。
()是指贷款经营的盈利情况,是商业银行经营管理活动的主要动力。
《反洗钱法》的主要内容有()。
注册会计师对资产类财务报表项目的存在性认定获取审计证据时,细节测试方向是()。
?8>3.AND.“女”>“女生”.OR..T<.F.的结果为______。
Besidesclimatechange,developingcountrieslikeChinaneedtodealwithenergy【C1】______andenvironmentalissues:thedevelopm
HowmanyjobsarelikelytobelostatVieVitale?Jobcutsarenotexpectedin______.
最新回复
(
0
)