2. 考研
  3. 此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料，根据问题提示用英语进行分析解答(用中文解答为零分)，然后请将文中划线部分的句子按编号顺序译成中文。 What are Samsonite’S Global Manufac

此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料，根据问题提示用英语进行分析解答(用中文解答为零分)，然后请将文中划线部分的句子按编号顺序译成中文。 What are Samsonite’S Global Manufac

admin2013-11-20  46
问题 此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料，根据问题提示用英语进行分析解答(用中文解答为零分)，然后请将文中划线部分的句子按编号顺序译成中文。
    What are Samsonite’S Global Manufacturing Configuration Strategies for Softside Luggage?
    Background Information about Samsonite Corporation
    Samsonite Corporation’S Business Description
    Samsonite Corporation，incorporated in 1987，is a designer and distributor in the luggage industry．The Company distributes a range of products that include Softside，hardside and hybrid(combination hardside and Softside)luggage；business and computer bags；outdoor and casual bags；shoes and accessories，and other related products，It sells its products under a number of brandnames，primarily Samsonite Black Label，Samsonite and American Tourister，and licensed brandnames，such as Lacoste．(1)In addition to using the Samsonite and American Tourister brand nameson the products it manufactures or distributes,the Company licenses these brand names to third parties for use on products that include travel accessories,leather goods,fumiture and other products．
  The Company’S products are sold in more than 100 countries at various types of retail establishments，including department stores，high street shops and luggage specialty stores，mass erchants，warehouse clubs，computer and electronic superstores，office superstores，bookstores，and travel product stores．It also sells certain products through over 300 Samsonite—operated retailstores in North America，Europe，Asia and Latin America，and in shop—in—shop concessionsprincipally in Asia and in franchised retail stores．In addition，its products are sold throughWWW．samsonitecompanystores．conl．www．samsoniteblacklabel．corn and the Websites of many of itscustomers．The Company designs the majority of its luggage products at its facilities in Europe，North America and Asia．(2)Sales in Europe，North America，and in its other markets，includingAsia and Latin America comprised 41．9％,35．3％,and 21．6％ofits net sales,respectively,during the fiscal year ended January 31,2007(fiscal2007)．Licensing revenues comprised the remaining 1．7％of total revenues in fiscal 2007．
    Softside luggage and Hardside luggage
    The soflside luggage category includes suitcases，garment bags and soft carry—on suitcases．(3)Approximately 90％of the soflside luggage the Company sells is made for it by independent finished goods suppliers located around the world．The Company produces the balance of its soflsideluggage and garment bags in its own facilities located in Eastern Europe．The Company’s soflsideproducts are sold under all of its major brands．Over the past few years．Samsonite has introduced anumber of features in its soflside luggage products in response to consumer demands for increasedease of use and better interior organization，mobility and protection．
  The Company manufactures most of its hardside suitcases in Company—owned factories．Itshardside luggage is sold under the Samsonite，Samsonite Black Label and American ouristerbrands．Each line includes a variety of sizes and styles to suit differing travel requirements．Itshardsidp suitcases include features to facilitate packing and transport．
    Locations of 27 Samsonite Owned Subsidiaries

    Manufacturing Configuration
    (4)There are three basic configurations that Multinational Enterprises(MNEs)consider asthey establish a global manufacturing strategy．The first type is to have centralized manufactuning inone country and to produce and export a selection of standard，overpriced products to different markets．This is quite common for new-to-export companies to use this strategy．typically throughtheir home—country manufacturing facilities．The second configuration type is the use of regionalmanufacturing facilities to produce and supply the products within these．regions，(5)The third type is to adopt muhidomestic strategy by setting up country—specific manufacturing facilities toservice  local customers.  In reality，MNEs choose a compilation of these approaches  dispreading on their pandect strategies．
   Translation：Please translate those ullderlined sentenes into Chinese．
选项
答案本公司除了在产品制造或分销时使用新秀丽及美国旅行者的品牌名称之外，还授权这些品牌名称给第三方使用，使用的产品包括旅行配件、皮具、家具和其他产品。 2007年度，截止到1月3 1日。在欧洲、北美洲、以及其他市场，包括亚洲和拉丁美洲的销售分别占净销售额的41．9％，35．3％，和21．6％。 公司出售的大约90％的软面行李箱都是由遍布在世界的独立的成品供应商制造的。 跨国公司建立一个全球制造策略，这个策略包括三个基本的种类。 第三类是采取多国战略，建立针对具体国家的生产设施，服务当地客户。
解析
转载请注明原文地址:https://kaotiyun.com/show/j8Ba777K
本试题收录于： 国际商务硕士（国际商务专业基础）题库专业硕士分类
0

国际商务硕士（国际商务专业基础）

专业硕士

相关试题推荐
随机试题
最新回复(0)