首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、TV, radio, and newspaper. B、Print, broadcast, and mail. C、Magazines, radio, and newspaper. D、Print, broadcast, and direct. D四个
A、TV, radio, and newspaper. B、Print, broadcast, and mail. C、Magazines, radio, and newspaper. D、Print, broadcast, and direct. D四个
admin
2019-04-22
104
问题
In a modern society, no company can hope to make a profit on any product unless it advertises it first. The most important decision that a company has to make regarding advertising is where to advertise. On TV? In magazines? On the radio? In newspapers? We refer to these means of communication as "the media". There are three categories of media: print broadcast, and direct Today, we are going to describe each of these categories and discuss their importance and usefulness in advertising.
The first category, the print media, consists of printed information sources: in other words, newspapers and magazines. For the advertisers, each of these has certain advantages and disadvantages. Let’s talk first about newspapers, which receive more money from advertisements each year than any other medium. This is because newspaper advertising has several outstanding advantages. First of all, nearly everybody reads newspapers. Therefore, newspaper ads reach huge numbers of people. Moreover, newspapers are generally local. This allows small, local businesses to advertise directly to their potential customers. Third, newspaper advertising is relatively cheap: so the ad can be as long as the advertiser wants, and it can also be repeated. On the other hand, newspaper ads have no color, and they are not very exciting or attractive. Instead, you find these ads in the second type of print medium, magazines.
For the advertiser, the greatest advantage of magazines is that they have specialized groups of readers. In other words, the people who read Car and Driver are probably not the same people who read Glamour, which is a women’s magazine, or The New Republic, a political magazine. Therefore, advertising in a magazine allows a business to direct its ads to the people who are most interested in the product. The big disadvantage of magazine advertisement is that it can be very expensive, especially in magazines like Playboy or National Geographic.
Let’s move along now and talk about the broadcast media, by which we mean radio and television. These also have both advantages and disadvantages. First, radio. Radio has two of the same advantages as newspapers: Almost everybody listens to it, and it’s usually local The disadvantages of radio ads are that they must be short and that they are not permanent in the way printed ads are. Second, television. Of all the media, TV, with sound, movement, and color, is the most dramatic, so the ads are easy to remember. On the other hand, ads on TV are enormously expensive.
Last category, direct media. The most common direct media is the mail, and direct mail advertising is a very big business. Even if you have only lived in this country for a short time, you have probably already received advertisements in the mail. The advantage of advertising by mail is that the ad goes directly to the potential customer’s hands. However, many people don’t bother to read these ads: in fact, we call them "junk mail" and often throw them away without even opening the envelope.
16. What is the most important decision a company has to make regarding advertising?
17. What are the three categories of media?
18. What is the greatest advantage of magazines?
19. What is the most common direct media?
选项
A、TV, radio, and newspaper.
B、Print, broadcast, and mail.
C、Magazines, radio, and newspaper.
D、Print, broadcast, and direct.
答案
D
解析
四个选项均是不同的媒体形式,推测题目与媒体类型有关。讲座谈到广告媒体有三大类:印刷媒体,广播媒体和直接媒体(print,broadcast,and direct),因此答案为D项。A项“电视、收音机、报纸”和C项“杂志、收音机、报纸”都是三大类下面的细分类。B项错在“邮件”,这是“直接媒体”下的一种形式。C项是三大类的具体形式,不是种类,故排除。
转载请注明原文地址:https://kaotiyun.com/show/jBX7777K
0
大学英语六级
相关试题推荐
Jointhe"SleepChallenge"[A]Didyougetenoughsleeplastnight?Probablynot."Weareanationofsleep-deprivedwomen,"say
WhyWeNeedGoodTeachers[A]TherelativedeclineofAmericaneducationattheelementary-andhigh-schoollevelshaslongbeen
A、Theyareindulgedinthevirtualworld.B、Theyspendlittletimeontheirschoolwork.C、TheytakeadvantageoftheInternetto
A、Itwasalittlebitweak.B、Itwasasstrongasthepreviousone.C、Itwasfunnyandmeaningful.D、Itwasalittlebitboring.
Inmanystressfulsituationsthebody’sresponsescanimproveourperformance.Webecomemore【B1】______,morealert,betterabl
《史记》(RecoedsoftheGrandHistorian)不以时间为顺序,而是以人物为中心来记录历史事实。开创了新的史书写作手法。
在中国的大城市,道路过度拥挤和交通阻塞很常见,严重影响了人们的出行、日常生活和身体健康。
A、ThePolishpeoplecannowspendtheirleisuretimeinvariousways.B、ThePolishpeoplearefondofwalkingleisurelyinthec
A、Mostofthemmakemoney.B、Theyarewrittenforlocalreaders.C、Everytownandcountryareahasonelocalnewspaper.D、Thene
A、Theyconstitute17%ofHollywoodmoviecharacters.B、TheyaremostunderrepresentedacrossTVandfilm.C、Theycontributelitt
随机试题
下列哪项既是症状也是体征()
患者,男,20岁,脑桥变粗,T1WI表现为稍低信号,T2WI为高信号,基底动脉被包绕,向前移,第四脑室底后移,该病变可能为
以下哪项会使收益下降?
商业银行授信审批一般应当遵循审贷分离、统一考虑和展期重审的原则。()
以下是张老师的教学手记节选。李明是我的学生,他父母离异。因为缺少双亲的关爱,李明比较不合群,经常迟到、旷课,常因一点小事就向同学大打出手。看到这一切,我没有因他违反纪律而训斥、挖苦他,而是用母亲般的爱去关心他、爱护他。在一个秋风萧瑟的早晨,我在教
Tryingnewthingsistheonlywaywecandiscoverhiddentalents.I【C1】________mycareerasaneditorforamagazine.Ididn’tr
已知α=是可逆矩阵A=的伴随矩阵A*的特征向量,特征值λ.求a,b,λ.
Themiddle-agedmanwasseen______outofthehouseontheafternoonofthemurder.
Anniewasbusy______herboyfriendlastnight.
WhydidSusanandMichaelinterviewchildrenagedbetween9and11?
最新回复
(
0
)