首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
admin
2018-08-25
66
问题
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse(点缀)clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University College London.
BMWs campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion(后代)of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps and in this, Renault is aligning itself with(与……保持一致)biological orthodoxy. So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified food-stuffs, and the sinister subject of eugenics(优生学).
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMWs ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey.
In the third paragraph, by "biological orthodoxy", the author means _____.
选项
A、Renault doesn’t make any change in the new car model
B、Renault makes gradual change in the new car model
C、Renault makes great change in the new car model
D、Renault makes sudden change in the new car model
答案
B
解析
biological orthodoxy(生物学的正统观念)出现于第3段第4句句末,in this指的是前面提到的by gradual improvements rather than sudden leaps可以直接选出B,即雷诺公司对新推出的汽车的改良是“渐变性的”。
转载请注明原文地址:https://kaotiyun.com/show/jGH7777K
0
大学英语六级
相关试题推荐
A、Itshouldberaisedbysoldiers.B、Itshouldberaisedquicklybyhand.C、ItshouldberaisedonlybyAmericans.D、Itshouldb
A、Itisthelatestmodelofa3Dprinter.B、Itisaplasticwidelyusedin3Dprinting.C、Itgivesfashiondesignersroomforim
Theselfishnessofhumansisacentralassumptionoforthodox(传统的)economics,whereitisthoughttoleadtobenefitsfortheeco
Theselfishnessofhumansisacentralassumptionoforthodox(传统的)economics,whereitisthoughttoleadtobenefitsfortheeco
Gulliverhasafriendwhorecentlygaveuphisjobtostudyfor"TheKnowledge",thenotoriouslydifficultprogrammethatLondo
Gulliverhasafriendwhorecentlygaveuphisjobtostudyfor"TheKnowledge",thenotoriouslydifficultprogrammethatLondo
Gulliverhasafriendwhorecentlygaveuphisjobtostudyfor"TheKnowledge",thenotoriouslydifficultprogrammethatLondo
A、Menwithsleepapneaseldomshowedbrainproblems.B、Womenwithsleepapneaweremorelikelytobecomedepressed.C、Mostcases
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakersinthe10-memberHouse-Senatecommitteeannouncedth
随机试题
简述价值规律在私有制商品经济中的作用。
Becarefulofthosewhousethetruthtodeceivepeople.Whensomeonetellsyousomethingthatistrue,butleavesoutimportant
患者,男性,78岁。面色苍白、食欲不振半年余。查体:皮肤黏膜苍白,舌乳头萎缩,呈“牛肉样舌”。血红蛋白80g/L,白细胞3.2×109/L,血小板66×109/L,网织红细胞3.4%,平均红细胞体积(MCV)124fl,白细胞分类正常。患者出现“牛肉样
胃术后近端空肠段逆流胃术后低血糖综合征
凡能随时出售而换回现金的金融工具,一般称之为流动性强。()
裙式支座的结构特点是支座较低,由钢板制成,其优点是( )。
发生铁路建设工程质量事故,应当依据国家相关规定调查处理。下列事故调查处理应当执行《铁路交通事故应急救援和调查处理条例》的是()。
成人择期手术患者术前应禁食的时间为()。
下列各项符合20世纪初梁启超史学主张的是()①反对把史书写成帝王谱牒②提倡用章节体编写史书③批判近代西方史学理论④强调探讨社会进化之理
一棵二叉树的前序遍历结果是ABCEDF,中序遍历结果是CBAEDF,则其后序遍历的结果是()。
最新回复
(
0
)