首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
admin
2018-08-25
41
问题
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse(点缀)clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University College London.
BMWs campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion(后代)of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps and in this, Renault is aligning itself with(与……保持一致)biological orthodoxy. So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified food-stuffs, and the sinister subject of eugenics(优生学).
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMWs ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey.
In the third paragraph, by "biological orthodoxy", the author means _____.
选项
A、Renault doesn’t make any change in the new car model
B、Renault makes gradual change in the new car model
C、Renault makes great change in the new car model
D、Renault makes sudden change in the new car model
答案
B
解析
biological orthodoxy(生物学的正统观念)出现于第3段第4句句末,in this指的是前面提到的by gradual improvements rather than sudden leaps可以直接选出B,即雷诺公司对新推出的汽车的改良是“渐变性的”。
转载请注明原文地址:https://kaotiyun.com/show/jGH7777K
0
大学英语六级
相关试题推荐
A、Takingapracticetestseventimesaweek.B、GoingtoAmericatotalkwithnativespeakers.C、Usingmanytricksintheexamina
A、Australia.B、America.C、Britain.D、Austria.A
Theselfishnessofhumansisacentralassumptionoforthodox(传统的)economics,whereitisthoughttoleadtobenefitsfortheeco
A、Anarticleaboutthelatestnews.B、Aresumeandsomephotographworks.C、Anessayforaliteratureclass.D、Aself-introducti
Thereismuchdiscussiontodayaboutwhethereconomicgrowthisdesirable.Atanearlierperiod,ourdesireformaterialwealth
Thereismuchdiscussiontodayaboutwhethereconomicgrowthisdesirable.Atanearlierperiod,ourdesireformaterialwealth
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswascausedbyhearcellsintheeardegradingasweage.B
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswascausedbyhearcellsintheeardegradingasweage.B
GetEnoughSleep—orElse!Agoodnight’ssleepismoreimportanttoyourhealththanyoumayrealize.[A]MeganJoneskne
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)".Theycontendtha
随机试题
A.X射线B.电子线C.γ射线D.质子E.β射线对氧的依赖性小,OER低的射线是
风热型感冒宜选
舌下神经损害可出现动眼神经损害可出现
行×列表χ2检验公式的条件不满足时,最好采用的方法是
在均质的孔隙介质中,通常可以应用达西定律来计算渗流流场。达西定律的关系式和应用条件是()。
总监理工程师不得将( )等工作委托给总监理工程师代表。
李明国庆节假期要做若干道英语试题,第一天做了这些试题的一半多1道,第二天做了剩下的一半多1道,第三天又做了剩下的一半多1道后,还剩1道试题。那么李明国庆节假期总共要做()道英语试题。
在这个时代,人与人之间虽然在空间和情感上越来越______,但是每个人的利益却又______地与他人的利益和行为紧密地联系在一起。这促成人们主动参与公共事务,呼吁公共利益。填入画横线部分最恰当的一项是:
《解放宣言》(东北师范大学2013年历史学综合真题)
Ithasbeensaidthatmanagementisascienceandthatleadershipisanart.Managementiscomprisedofconcrete,measurableski
最新回复
(
0
)