首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a radio programme on the subject of innovation, research and development in business. For each question(23-30)
You will hear a radio programme on the subject of innovation, research and development in business. For each question(23-30)
admin
2016-11-25
92
问题
You will hear a radio programme on the subject of innovation, research and development in business.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
You will hear the recording twice.
Real progress in Research and Development come from
You will hear a radio programme on the subject of innovation, research and development in business.
For each question (23-30), mark one letter [A, B or C)for the correct answer.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and mark A, B or C.
[pause]
Woman: Today on Real Business, we will look at innovation. I’m joined by Alan Pearson, previously a scientist with HMK engineering and now head of Research and Development at the London Business Centre. The ability to turn ideas into products, then bring them to the marketplace, is a process which draws on a wide range of business skills. But behind this are the skills of the innovators. These are the people who must take an idea, although not necessarily their own, and turn it into a product which is going to satisfy market need. Alan, can we first look at the innovation in organisations?
Man: Mm?
Woman: How important is it?
Man: Vital. Changes are all around. If we don’t change, other people will, our competitors both here and abroad. Innovation also reduces costs by making better use of raw materials, which is very important in the current economic climate, and can reduce pollution. For many, innovation is the heart of surviving in the future.
Woman: Could you outline some of the main types of innovation in organisations?
Man: Well, there are a few main types, I suppose. There are the modification of the existing products to make them a little better. There are the technology-based projects where people are looking for breakthroughs and setting goals: and their problem is finding the right technology for this. Also we have people looking for new uses for technology. Finally, there are the ones doing exploratory research, looking for something really new, often not sure how to find it. All of these projects are all different in focus. They are expensive and they are often the first thing to go from the budget when recession hits.
Woman: How does management fit in?
Man: If you know what you are trying to do, and this is the easiest in product modification, management can provide clear goals, resources, and above all, good leadership. If your field is the application of technology, you need to be given time to look customer needs. In the area of totally new technology, the key thing is for management to pick very good people, and then let them work in areas which are potentially relevant to the organisation. The clear need here is to make sure exploitable ideas aren’t missed.
Woman: Aha!
Man: I’d also like to stress the importance to innovation of "product champions".
Woman: "Product champions"?
Man: Yes. All innovations go through difficult patches and it needs somebody senior in the organisation who has the real commitment to it, to the product and the part to push it through these difficult patches. Of course, the danger is getting too involved and not noticing important changes going on in technology, competition and so on.
Woman: You mentioned commitment just now. Could you say a little bit more about it?
Man: My feeling is that any progress you get in research and development comes from that little bit extra you get when the commitment is high. Research and development centres where work is just routine never develop anything. What you are looking for is a team who are committed above all else to getting this thing to work, to putting it to profitable use. You have to develop a culture of commitment.
Woman: What about leadership in an innovation project?
Man: Well, every team needs a project leader. And the role of the leader is to be the link between the creative people in the research and development team and managers and financial directors and so on, who, after all, have the right to know what’s happening to their money. They need to be involved, but in a controlled way. The leader must control that communication system and keep outside interference to a minimum. The tensions between resource managers and research and development are well known and the temptation is always to interfere and try to control the budget. Being impatient won’t help anybody.
Woman: And how do you see the future?
Man: There is no doubt innovation will continue to accelerate. Innovation is an ever more important area, particularly in the electronic sector. It’s so easy to be left behind. The cost of research means the right backing is essential. I’m afraid this means a lot of smaller companies just won’t be able to afford to carry on doing it.
Woman: Now Alan Pearson, thank you! We’ve run out of time, but it is...
选项
A、developing regular systems.
B、giving financial incentives to the team.
C、employing people with the right attitude.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/jIKd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whoislisteningtothisannouncement?
Whomostlikelyistalking?
Whatarethespeakersdiscussing?
A、 B、 C、 CThesecondspeakerthinkstomorrowwon’tbeagooddayforthebeachbecausethefirstspeakersa
A、 B、 C、 ANo,...inahospitalanswerstheyes/noquestion.Choice(B)confusesthesimilarsoundsbarnandbor
A、 B、 C、 D、 DTwopeopleareshakinghandsandoneofthemisonastairway.Choice(A)misidentifiesthe
A、 B、 C、 B(A)不要因为somemorepeople与anyone有关就选择此项。(B)针对是否有人理解起来会有困难的提问。做出了“用语过于复杂.所以可能会如此”的回答,从意思上看,前后衔接顺畅。(C)tr
A、 B、 C、 D、 D答案为(D),图片上显示的是人们在看陈列在建筑物外的书籍的样子。主语是They和People,因此都能成为正确答案,所以要留意一下谓语部分。如果漏听了entering而只听到buil
Whatisthesubjectoftheworkshop?
Tellingyouraudiencethattheycanaskquestions请听众提问
随机试题
下列几种端口扫描技术中,不属于TCP端口扫描技术的是()
6.设y=f(x)二阶可导,且f’(1)=0,f"(1)>0,则必有
4岁女孩,面容特殊,眼距宽,鼻梁平,舌厚肥大,面部臃肿,皮肤粗糙,头发干稀,智力低下,身高80cm,腕部X线检查显示一枚骨化中心。最可能的诊断是
A.肾上腺素试验B.凝血活酶生成及纠正试验C.D一二聚体测定D.毛细血管脆性试验E.血小板聚集试验检查是否存在纤溶亢进的检查是()
在一起行政强制执行案件中,执行人员要拆除王某修建的被行政机关认为违章的建筑。王某即跑到现场阻止,扬言要是把违章建筑拆了,他就喝毒药。执行人员不予理会,将该建筑拆除。王某当场一气之下喝下一瓶农药,经抢救无效死亡。后来经有关机关认定,该建筑并非违章建筑。其子要
根据财政违法行为处罚法律制度的规定,下列各项中,属于财政违法行为执法主体的有()。
显示或打印汉字时,系统使用的是汉字的()。
某教学班有45名学生,教师在进行“临时装片的制作过程”的实验教学时,不符合演示法规范的做法是()。
关于下图中标志为黑色部分的区域,说法正确的是()。
A、Lookingforherglasses.B、Tryingtocontactthephilosophyteacher.C、Hurryingtothephilosophyclass.D、ComingtovisitHen
最新回复
(
0
)