首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
One of the most authoritative voices speaking to us today is the voice of the advertisers. Its strident clamour dominates our li
One of the most authoritative voices speaking to us today is the voice of the advertisers. Its strident clamour dominates our li
admin
2015-01-09
62
问题
One of the most authoritative voices speaking to us today is the voice of the advertisers. Its strident clamour dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure?
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer—appeal to all his other problems of man—hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it, by pretending that it confers status, or attracts love, or signifies manliness, if the advertising agency can to this authoritatively enough, the manufacturer is in clover.
Other manufacturers find advertising saves them changing their product. And manufacturers hate change. The ideal product is one which goes on unchanged for ever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or tile pitch made by the product, rather than go to all the inconvenience of changing the product itself.
The advertising man has to combine the qualities of the three most authoritative professions: Church, Bar, and Medicine. The great skill required of our priests, most highly developed in missionaries but present, indeed mandatory, in all, is the kill of getting people to believe in and contribute money to something which can never be logically proveD. At the Bar, an essential ability is that of presenting the most persuasive case you can to a jury of ordinary people, with emotional appeals masquerading as logical exposition; a case you do not necessarily have to believe in yourself, just one you have studiously avoided discovering to be false. As for medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients believe that he knows exactly what is wrong with them and exactly what they need to put them right, just as advertising does—"Run down? You need...". "No one will dance with you? A dab of... will make you popular."
Advertising men use statistics rather like a drunk uses a lamp-post-for support rather than illumination. They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement, "As used by 90% of the actors who play doctors on television." Their engaging quality is that they enjoy having their latest ruses uncovered almost as anyone else.
The word "unimpeachable" in the last paragraph can be replaced by____.
选项
A、reliable
B、indisputable
C、supreme
D、recognized
答案
A
解析
题目问:最后一段的单词"unimpeachable"是什么意思?unimpeachable的意思是“不容怀疑的,无可指责的”。各选项的意思是:reliable“可靠的,值得信赖的”;indisputable“明白的,无可争辩的”;supreme“最高的,至高无上的”;recognized“公认的”。所以,答案是A。
转载请注明原文地址:https://kaotiyun.com/show/jQLO777K
0
考博英语
相关试题推荐
TheparentswereworriedaboutDorothybecausenoonewasaware______shehadgone.
Themostexcitingkindofeducationisalsothemostpersonal.Nothingcan【1】thejoyofdiscoveringforyourselfsomethingthat
WhenIwassenttoprison,IreallyfeltIhad______myparents______.
DuringthefirstyearthatMr.WordsworthandIwereneighbours,ourconversationsturnedfrequentlyonthetwocardinalpoints
DuringthefirstyearthatMr.WordsworthandIwereneighbours,ourconversationsturnedfrequentlyonthetwocardinalpoints
TwoteamsofastronomersusingtheHubbleSpaceTelescopehaveoverturnedseveraldecadesofconjectureandtheorybyrulingout
Practicallyspeakingtheartisticmaturingofthecinemawasthesingle-handedachievementofDavidW.Griffith.BeforeGriffith
Publicspeakingfillsmostpeoplewithdread.Humiliationisgreatestfear;self-exposureandfailingtoappealtotheaudience
Inthe1350spoorcountrymenbegantohavecottagesandgardenswhichtheycouldcalltheirown.Werethesefourteenth-centuryp
随机试题
由于公允价值能够持续可靠取得,2013年年初长江公司对某栋出租办公楼的后续计量由成本模式改为公允价值模式。该办公楼2013年年初账面余额为1500万元,已经计提折旧200万元,未发生减值,变更日的公允价值为21300万元。谊办公楼在变更日的计税基础与其原账
人耳能感觉到的声频范围是
A.呋塞米B.苯丙酸诺龙C.可卡因D.麻黄碱E.人生长激素促进肌肉发达,增加爆发力的兴奋剂是()。
黏性土心墙和斜墙顶部水平厚度一般不小于()m,以便于机械化施工。
某企业2015年企业所得税年度纳税申报的应纳税所得额为-120万元(假定以前年度均盈利并缴纳企业所得税)。2016年7月税务机关对该企业的2015年度纳税情况进行税务稽查发现如下问题:(1)2015年度6月企业以上年工资总额的10%标准为全体职工支付补充
根据内容涉及国家秘密的程度,含有重要的国家秘密,泄露会使国家的安全和利益遭受严重损害的文件属于()。
公共秩序管理工作主要指对人群聚集或进行公众活动的公共场所治安秩序的管理工作。()
根据语言学习的顺序,把最先学习并使用的语言叫第一语言,把第一语言之后学习和使用的语言叫做第二语言。根据上述定义,下列不属于第二语言学习的是()
下图为某大厦失火通道逃离路线。某大厦集中所有人员开展火灾逃生演习。从人口A点出发,要沿着某几条线段才到出口F点。逃离中,同一个点或同一条线段只能经过1次。假设所有逃离路线都是安全的、畅通的,则不同的逃离路线最多有()种。
下列加点的词语含义无相同的一组是______。
最新回复
(
0
)