How long has the Nov.11 shopping spree continued?

In its transformation from an obscure date to an iconic event on the world’ s retail calendar,Nov 11 offers a glimpse of how shopping,featuring product customization and diversified buyer groups,is shoring up the world’s second-largest economy.Entering its second decade,this year’ s shopping gala,spearheaded by Alibaba Group,is expected to draw 100 million new shoppers to splurge via mobile devices,with data analysis giving the shipping experience a digital makeover.