首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear part of an interview between the commercial director of a paper company called SCA and Shubha Madhukar, the inter
•You will hear part of an interview between the commercial director of a paper company called SCA and Shubha Madhukar, the inter
admin
2010-01-31
14
问题
•You will hear part of an interview between the commercial director of a paper company called SCA and Shubha Madhukar, the interviewer.
•For each question 23—30, mark one letter A, B or C for the correct answer.
•You will hear the recording twice.
What are the two categories the SCA company is going to launch?
F: What are SCA’s business plans in India?
M: We are going to launch two categories from the SCA company. We are launching Turk, our away-from-home’ (AFH) tissues soon. The AFH market comprises hotels, restaurants, caterers, hospitals and commercial health care centres. Tens, our incontinence care (adult diapers) brand will be launched in the next quarter.
F: As far as tissues are concerned, the Indian market is still in the nascent stage, how do you see your business growing?
M: We see that the economy is growing very fast. That means that the tissue market in India will be upgraded, that will also upgrade the hygiene level. F: What is the per capita consumption of tissues in India and what is it in US and Europe?
M: The consumption per capita, in India, is a fraction of what you see in Europe or the States. In the US, total per capita annual tissue consumption is 27 kg per person. In Sweden, it is 22 kg per person. In Germany, it is 15 kg per person. But in India, it is only 1.5 kg per person. Even China has a per capita consumption of 2.5kg per person!
F: So how important is India in the company’s scheme of business?
M: We strongly believe in this area and it is in this area where we can see the biggest scope at the moment for this kind of product. That is why we have started our brand shop here in Mumbai and also newly opened an office in Shanghai in China, to take care of the entire Asia-Pacific region.
F: Why the foray into India now: why not five years ago or two years ago?
M: We believe, after looking at a long third-party survey done during the last 10 years, that this would be the right time to come into India, owing to the fact that the economy here is moving very fast at the moment. Also, positively for the product categories which we are launching, it is right time as attitudes towards hygiene products are changing.
F: What is the size of the Indian tissue market in value and volume?
M: For the AFH market, in terms of value, it is$16,000,000 and the approx volume is 24,000 tonnes.
F: Who are your closest competitors?
M: In India too, as it is globally, our closest competitor is Kimberly Clark. Then, of course, there are quite a few local companies in India.
F: As we understand, SEA would be importing and marketing the products in India. From which locations will tissues be imported to India and how will the logistics work?
M: The tissues would be imported from various locations in Europe. The logistics are simple; it will be container loads from Europe direct to India.
F: What market share does SCA hope to capture in the first year and over a period of five years?
M: As much as possible. We believe that we should be able to grab a substantial part of the market, of course. We are the market leader in Europe and number three in the world. We will target the number one or two position in India as well, but not in the first year. It will be a long-term effort.
选项
A、Tork and our ’away-from-home’ tissues.
B、Tork and Tens.
C、Tena and our incontinence care.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/jTOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthespeakerimplyaboutchangingacompany’sfilingsystem?
Whatdoesthespeakerimplyaboutchangingacompany’sfilingsystem?
Whatistheman’sproblem?
Whatistheman’sproblem?
Whatistheproblem?
Whatistheproblem?
WhatisCarl’sproblem?
WhatisCarl’sproblem?
Whatisthewoman’sproblem?
随机试题
计算基础代谢率(BMR)的公式是
降钙素对钙磷代谢的影响是
构成传染的最基本因素是
对牙周兼性厌氧菌及微需氧菌感染无效的是
红霉素的抗菌机制是
下列为安全管理定期例行工作制度的是()。
按所处的地位分,()属于从热源至热力站的供回水管网。
蒙古民间的神话《江格尔》描写了部落间的掠夺仇杀、熔铁开路的集体劳动和他们的生活场景。()
刑法立法解释具有与刑法同等的效力。()
可使参数按地址方式传递给过程或函数的方法是
最新回复
(
0
)