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医学
For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day
For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day
admin
2013-10-31
102
问题
For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day and saving the caps, in the hope that one of the magic number, imprinted inside them would win her a 1 million peso($40,000)prize. When the magic number, 349 was announced in May 1992, Cruz was overjoyed to find she had not one, but two caps bearing the winning digits. She promptly fainted. " My blood pressure shot up," she explained later, "probably from drinking too much Pepsi. " Then she learned that her son also had a 349 cap—and she nearly collapsed again.
Cruz’ s indignation after discovering the next day that she was not, after all, a double millionaire , is shared by thousands of contestants who feel equally cheated. Instead of marking out 18 winning numbers, on which Pepsi had planned, a computer had wrongly generated 800,000. The company explained that it simply did not have the $ 32 billion it would take to pay all claimants. The real winners, it said, would be identified by a security code that had been placed on caps; the losers were offered apologies.
When Pepsi’ s explanation was not accepted, a promotion that initially boosted the company’ s market share by 5% turned into a nightmare. The winners felt like losers of a second, surprise lottery; the security code had been publicized as an authentication tool, not as a necessary second winning number. Feeling hoodwinked, the players have banded together in protest groups, fanning anti-Pepsi flames at frequent demonstrations and marches. More than 22,000 people holding the 349 number have filed 689 civil suits seeking damages, as well as 5,200 criminal complaints alleging fraud and deception. Some Pepsi employees have received death threats and now change their daily routines to avoid being attacked. Explosives have been thrown at Pepsi plants and offices, and 37 of the company’ s delivery trucks have been stoned, overturned or set on fire. In the worst incident , a school-teacher and a five-year-old girl were killed last. February when a grenade pitched at a Pepsi truck bounced off and exploded in front of a store.
The lottery winners expected to______.
选项
A、gain $400,000
B、earn 800,000 peso
C、win a substantial prize
D、become double millionaires
答案
C
解析
文中讲到这个奖项价值100万比索,也就是40,000美元,奖金很丰厚。A,B,D三项均与原文不符。
转载请注明原文地址:https://kaotiyun.com/show/jUU3777K
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