首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2011-01-31
74
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisement have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食者)with the message that there were fewer calories(热量单位, 卡)in every slice. It turned out that the bread was not dietetic(适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin. but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it?Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumer still controls the final buying decision.
The passage tells us that______.
选项
A、sometimes advertisements really sell what the consumer needs
B、advertisements occasionally force consumers into buying things they don’t need
C、the buying motives of consumers are controlled by advertisement
D、fire insurance is seldom a worthwhile investment
答案
A
解析
见第一段第三句话。
转载请注明原文地址:https://kaotiyun.com/show/jjAR777K
本试题收录于:
英语(二)题库公共课分类
0
英语(二)
公共课
相关试题推荐
Thefamilyspenta______(delight)holidayinthecountrylastmonth.
Aswithanythingcarriedtoexcess,daydreamingCallbe______(harm).
Everyoneagreesthatchildren’slanguagelearningbeginswithlistening.However,individualchildrenvarygreatlyintheamount
Anumberofrecentbookshavereworkedsubjects,formsandwritingtechniques.Today’schildrenreadstoriesaboutdivorce,deat
BytheTreatyofParisof1763,whichendedthewarwiththeFrenchandtheIndians,EnglandgainedpossessionofCanadaandall
Aswithmostpleasures,itisnotsomuchtheexperienceitselfasthe______(anticipate)thatisenjoyable.
TheroadwhereIliveisverylongandverystraight.Thesurfaceismadeofwoodandtheroadiswelllightedatnight.Theres
Whenaskedabouthisrelationshipwithhisformersecretary,thebossreplied"No______".
TheValueofMotherhoodInshoppingmalls,theassistantstrytopushyouintobuying"agifttothankherforherunselfish
随机试题
骨髓移植2个月后患者出现肝脾大、高热、腹泻等现象,应高度怀疑
下列关于牙槽骨的描述,错误的是
A.单硬脂酸甘油酯B.甘油C.白凡士林D.十二烷基硫酸钠E.对羟基苯甲酸乙酯以上辅料在软膏中的作用油性基质()。
当穿过闭合的导线回路所包围面积的磁通量发生变化时,在回路中就会有感应电流,此感应电流的方向( )。
我国担保法规定的担保方式包括()。
某钨矿企业2006年10月共开采钨矿石原矿80000吨,直接对外销售钨矿石原矿40000吨,以部分钨矿石原矿入选精矿9000吨,选矿比为40%。钨矿石选用税额每吨0.6元。该企业10月份应缴纳资源税()元。
有人把武器装备比作军队的骨头和肌肉,骨头硬则拳头重,肌肉强则力量大。技术为战术提供支撑,装备则为打赢奠定基础。党的十八大以来,我军坚持把武器装备建设放在优先发展的战略位置,既敢于亮剑,也重视铸剑。陆上,数字化部队初露锋芒;海上,以国产航母为标志的新型作战舰
从所给的四个选项中,选择最合适的一个填入问号处,使之符合已呈现的规律性:
Picture-takingisatechniquebothforreflectingtheobjectiveworldandforexpressingthesingularself.Photographsdepicto
A、Roughly10.B、About16.C、Roughly12.D、About24.D选项均为数字,可推断本题为数字题。新闻提到研究的对象是年龄在10到16个月的24个孩子,故答案为D。这道题主要考的是dozen的用法,录音中提到rou
最新回复
(
0
)