首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2010-01-12
22
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. (19) Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
The word "media" (in the first paragraph) includes______.
选项
A、the press
B、television
C、radio
D、all of the above
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/jmJO777K
0
成人本科学位英语
相关试题推荐
Theneedforasurgicaloperation,especiallyanemergencyoperation,almostalwayscomesasasevereshocktothepatientandh
Newresearchsuggeststhatanimalshaveamuchhigherlevelofbrainpowerthanpreviouslythought.Ifanimalsdohaveintelligen
Incountryaftercountry,talkofnonsmoker’srightisintheair.Whileamajorityofcountrieshavetakenlittle【C1】______noa
Accordingtothelawofthatcountry,theParliamentwillhavetobe______beforetheGeneralElection.
Ifitisleft______,thisfast-spreadingdiseaseislikelytoaffectmillionsofAsianandAfricanchildren,includingmoreand
In1998consumerscouldpurchasevirtuallyanythingovertheInternet.Books,compactdiscs,andevenstockswereavailablefrom
In1998consumerscouldpurchasevirtuallyanythingovertheInternet.Books,compactdiscs,andevenstockswereavailablefrom
In1998consumerscouldpurchasevirtuallyanythingovertheInternet.Books,compactdiscs,andevenstockswereavailablefrom
SpeakerA:Mrs.Green,thankyouforapleasantevening.Imustbegoingnow.Goodnight.SpeakerB:______
Itisallverywelltoblametrafficjams,thecostofpetrolandthequickpaceofmodernlife,butmannersontheroadsarebe
随机试题
阅读下面的诗,回答问题。芣苢①采采芣苢,薄言②采之,采采芣苢,薄言有③之。采采芣苢,薄言掇④之。采采芣苢,薄言捋⑤之。采采芣苢,薄言袺⑥之。采采芣苢,薄言襭之。注:①选自
哪项是社区牙周保健四级水平的描述
A.清热解毒B.辛温解表,宣肺散寒C.清热宣肺解表D.益气解表,宣肺化痰E.祛风除湿,散寒止痛时行感冒的治法是()。
相对第1号准则,境内首次公开发行股票并在创业板上市编制的招股说明书封面增加()要求。
某制衣厂每年需要消耗绸缎1,000,每匹绸缎的价格为5,000元,每匹绸缎的保管费率为2%,单次订货成本为500元,订货提前期为15天,该厂每年的工作日为300天。根据以上资料,回答下列问题:该厂的年订货成本为()元。
两根相距为1m的足够长的金属导轨如图所示放置,一组导轨水平,另一组导轨与水平面成37°角,拐角处连接一阻值为R=2Ω的电阻,质量均为m=0.1kg的金属细杆ab、cd与导轨垂直接触并形成闭合回路,ab杆可动、cd杆固定,杆与导轨之间的动摩擦因数均为μ=0.
维纳对行为结果的归因进行了系统探讨,并把归因分为三个维度,内在性、稳定性和_________。
一般来说事业单位属于政府机构。()
发展问题主要是指“南北问题”,也就是发展中国家与发达国家之间的关系问题。当今世界发展问题更加严重,其根本原因是()。
请至少用一种语言学理论分析下列句子。(北京语言大学2015)(1)分析下列句子的异同。穆达昨天回约旦了。穆达是昨天回约旦的。(2)名词(处所)+动词+着+名词。台上唱着京剧。台下坐着观众。
最新回复
(
0
)