首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for adverti
Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for adverti
admin
2013-01-22
58
问题
Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for advertising. Advertisements and commercials pay for most television and radio programs. Advertisements also pay for the cost of magazines and newspapers and help sell a product to consumers. It tells about the product. It tells people that the product is better than other products, and it makes the name of the products famous.
Most people see and hear advertising many times every day. Advertisements, or ads, are everywhere. They are in newspapers and magazines; they are on radio and TV; they even come to our mailboxes at home.
Companies or businesses buy space for their ads in newspapers and magazines. They might buy half of a page, one-quarter of a page, or one-eighth of a page. Newspaper ads usually tell customers about sales or special prices in nearby retail stores. Local businesses often advertise in the newspaper because many people in the local area read the paper every day, and the ads may change everyday.
Newspapers also have classified ads. Classified ads are a special secial section of the newspaper. These ads are very small. People advertise things tha they want to buy, sell, or rent. Anyone can buy an ad in the classified section.
On radio and TV, advertisers buy lime. They may buy a 30-second or a 1-minute commercial. TV time is very expensive, and it is even more expensive on more popular TV and radio shows. A 30-second commercial might cost $150 000, but if60 million people are watching the program, the cost per person is about 1/4 cent.
Another way to tell the consumer about a product is by direct-mail advertising. Companies mail advertisements to consumers. These ads are in the mailbox almost every day. They are mailed .directly to the consumer. If advertisers want to sent the ad to everyone in the neighborhood or in the city’, they send the ad to "Occupant" or "Resident". This way the ad goes to every house in the area.
The most expensive medium for advertisers is ______.
选项
A、newspaper
B、radio
C、TV
D、direct mail
答案
C
解析
文中第五段讲到"On radio and TV, advertisers buy time. They may buy a 30-second or a I-minute commercial. TV time is very expensive, and it is even more expensive on more popular TV and radio shows.”所以,此题的答案应选C。
转载请注明原文地址:https://kaotiyun.com/show/joI7777K
0
大学英语六级
相关试题推荐
ThefriendshipbetweenChinaandFranceis______.Weshouldprizeit.
The______ofrainforestsmayhamperadevelopingcountryinitsfightagainstpoverty.
ThepoetryofEzraPoundissometimesdifficulttounderstandbecauseitcontainssomany_______references.
Karaokemayneverbethesame,thankstoresearchbeingpresentedinNashvilledetailingthelatestfindingsineffortstocreat
A、Shehadabadcold.B、Shehadacaraccident.C、Shegothomebefore10o’clock.D、Shewasdelayed.D对话中女士提到,Ifthetrafficwas
Weshouldrespecthimforever,forhe______(将毕生致力于为人类造福).
A、Theyshouldputthemeetingtoanend.B、Shewouldliketodiscussanotheritem.C、Shewantstodiscusstheissueagainlater.
A、Findoutifarock-climbingcoursewillbeoffered.B、Planarock-climbingtripoverspringbreak.C、Convincethemantotake
Sheremainsconfidentand_________untroubledbyourpresentproblems.
A、Hewilltakeacoffeebreak.B、Hewillkeeponworking.C、Hewillgoforawalk.D、Hewillbeginwiththereport.B由男士提到的Iwis
随机试题
齿痕舌常与下列哪个舌象并见
可反映类风湿关节炎活动期的检查是
急性癫痫发作病人来到医院,问完病史和完成身体检查之后,接下来病人将做下列哪项检查
城市总体规划纲要包括()。
下列各组分子间,只存在色散力的有()。
中国公民王某12月取得工资600元,月奖金300元,季度奖金200元,全年奖金2400元。王某12月份应缴个人所得税为( )元。
投资性房地产采用公允价值模式进行后续计量的,应按资产负债表日该资产的公允价值调整其账面价值。()
社会工作者在处理家庭、邻里等内部成员矛盾时,往往会遇到情、理、法之间的纠葛,如何正确和有效地区分人情、法制与规定的影响及后果,这体现了社会工作者面临的伦理困境主要是()。
2019年3月5日,习近平在内蒙古代表团强调,统筹好经济发展和生态环境保护建设的关系,努力探索出一条符合战略定位、体现内蒙古特色,以生态优先、绿色发展为导向的高质量发展新路子。绿色发展,就是要解决好人与自然和谐共生的问题。绿色是()
Theconceptofobtainingfreshwaterfromicebergsthataretowedtopopulatedareasandaridregionsoftheworldwasoncetrea
最新回复
(
0
)