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  3. Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for adverti

Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for adverti

admin2013-01-22  71
问题     Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for advertising.  Advertisements and commercials pay for most television and radio programs. Advertisements also pay for the cost of magazines and newspapers and help sell a product to consumers. It tells about the product. It tells people that the product is better than other products, and it makes the name of the products famous.
    Most people see and hear advertising many times every day.  Advertisements, or ads, are everywhere. They are in newspapers and magazines; they are on radio and TV; they even come to our mailboxes at home.
    Companies or businesses buy space for their ads in newspapers and magazines. They might buy half of a page, one-quarter of a page, or one-eighth of a page. Newspaper ads usually tell customers about sales or special prices in nearby retail stores. Local businesses often advertise in the newspaper because many people in the local area read the paper every day, and the ads may change everyday.
    Newspapers also have classified ads. Classified ads are a special secial section of the newspaper. These ads are very small. People advertise things tha they want to buy, sell, or rent. Anyone can buy an ad in the classified section.
    On radio and TV, advertisers buy lime. They may buy a 30-second or a 1-minute commercial. TV time is very expensive, and it is even more expensive on more popular TV and radio shows. A 30-second commercial might cost $150 000, but if60 million people are watching the program, the cost per person is about 1/4 cent.
    Another way to tell the consumer about a product is by direct-mail advertising. Companies mail advertisements to consumers. These ads are in the mailbox almost every day. They are mailed .directly to the consumer. If advertisers want to sent the ad to everyone in the neighborhood or in the city’, they send the ad to "Occupant" or "Resident". This way the ad goes to every house in the area.
The most expensive medium for advertisers is ______.
选项 A、newspaper
B、radio
C、TV
D、direct mail
答案C
解析 文中第五段讲到"On radio and TV, advertisers buy time. They may buy a 30-second or a I-minute commercial. TV time is very expensive, and it is even more expensive on more popular TV and radio shows.”所以，此题的答案应选C。
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