2. 考研
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to (1)_____ others to buy th

Advertising is a form of selling. For thousands of years there have been individuals who have tried to (1)_____ others to buy th

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问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to (1)_____ others to buy the food they have produced or the goods they have made or the services they can (2)_____.
    But in the 19th century the mass production of goods (3)_____ the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that (4)_____ the development of the highway made person-to-person selling (5)_____ slow and expensive. At the same time, mass communication, first newspapers and magazines, (6)_____ radio and television, made mass selling through (7)_____ possible.
    The objective of any advertisement is to convince people that it is in their best (8)_____ to take the action the advertiser is recommending. The action (9)_____ be to purchase a product, use a service, vote for a political candidate, or (10)_____ to join the Army.
    Advertising as a (11)_____ developed first and most rapidly in the United States, the country that uses it to the greatest (12)_____. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or (13)_____ 2 percent of the gross national product. Canada spent about 1.@2 percent of its gross national product (14)_____ advertising.
(15)_____ advertising brings the economies of mass selling to the manufacturer, it (16)_____ benefits for the consumer (17)_____. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far (18)_____ than one sold through personal salespeople. Advertising (19)_____ people immediate news about products that have just come on the market. Finally, advertising (20)_____ for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.

选项 A、marketing
B、advertising
C、salespeople
D、agents
答案B
解析 考点为上下文语篇连贯。根据第一段的内容，谈的是advertising的形成，即各方面的条件使advertising成为可能。
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考研英语一

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