首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
admin
2017-03-27
89
问题
Read the article below about a company that sells household products.
Choose the best word to fill each gap from A, B, C or D on the opposite page.
For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
DAC’s Margins Hit in Battle of the
Brands
In a surprise trading statement, DAC Household Products yesterday gave (0)___C___of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been【C1】______to low single digits. The company【C2】______that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from【C3】______discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally【C4】______the household products sector. DAC also predicted a downturn in consumer【C5】______and strong price competition in Europe, and signalled that it was making【C6】______for an expensive brands battle.
DAC’s chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely【C7】______price forecasts. As a【C8】______the company now needed to increase investment in advertising and introduce keener pricing.
DAC had until【C9】______sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be【C10】______as DAC increased spending on advertising and promotion to【C11】______those products under attack from competing brands. This commitment means【C12】______the long-term health of the business ahead of the【C13】______.of short-term financial targets,’ he said.
Rudy Mitcham, DAC’s finance director, said that the company’s recent cost-cutting programme would be【C14】______.to help finance the increased spending, although he declined to reveal the【C15】______.amount of money it would invest in additional advertising and promotion.
Example:
A advice B caution C warning D threat
【C7】
选项
A、touched
B、affected
C、changed
D、impacted
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/k4oO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Youwillhearatalkfromtheradioonexternalrecruitment.•Foreachquestion23-30,markoneletter(A,BorC)forthec
Brazilianstakepridein______.Whenschedulingmeetingsinsoutherncities,you’llfindthebusinesssettingsare______.
•Lookatthenotesbelow.•Youwillhearawomanleavingamessageaboutameeting.TODAYBUSINESSMAGAZINE
•Therearethirtyquestionsonthisquestionpaper.•Instructionsaregivenonthetape.•YoucanwriteonthisQuestionPape
From1971until1986,Japaneseshareinhightechnologyexportmarketincreasedby______.Inthearticlesmallcountriesarel
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
Mr.RayburnencouragesunconfidentbeginnerstoworkinaretailcompanybecauseitcanIftheclienthappenstobebusyattha
Mr.RayburnencouragesunconfidentbeginnerstoworkinaretailcompanybecauseitcanAccordingtoMr.Rayburn,themosteffe
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswerforeachofthequestions(23—30).Markonele
YouwillheararadioreportertalkingaboutdifficultiesfacedbythenewChiefExecutiveofHealthwayplc,achainofhealtha
随机试题
单位着火时打火警电话应注意()事项。
AlthoughtheUnitedStatescherishesthetraditionthatitisanationofsmalltownsandwideopenspaces,onlyoneineveryei
直流电动机宜采用调节电源电压或电阻器降压启动,电流不宜超过电动机额定电流的()或制造厂的规定值。
对于矿业工程项目总承包的沟通与协调工作,认识合理的是()。
业主大会作出的一般决定,应当经()的业主同意。
中国历史上第一个王朝是______。
教师的领导方式可分为()。
有人说:“在第二次鸦片战争中,俄国不需花费一文一钱,不必动用一兵一卒,而能比任何一个国家得到更多的好处。”这里“更多的好处”指()。
设a>0,且函数f(x)在[a,b]上连续,在(a,b)内可导,试证:至少存在一点ξ∈(a,b)使得
求幂级数的收敛域,并求其和函数。
最新回复
(
0
)