2. 外语
  3. Task 3 Company Success The company you work for has recently won an award for its achievements in export sales. You have been as

Task 3 Company Success The company you work for has recently won an award for its achievements in export sales. You have been as

admin2010-02-11  60
问题 Task 3 Company Success
The company you work for has recently won an award for its achievements in export sales. You have been asked to help prepare an article for a local business magazine, explaining the company’s success.
Discuss, and decide together:
What important differences do you think there are between selling to consumer abroad and selling to domestic markets? (Why? / Why not? )
选项
答案Suggested answers: Candidate A: Cultural diversity is one of the most important differences between selling to consumer abroad and selling to domestic markets. Different nationalities have different expectations as to how employers and employees should behave. National culture is perhaps a major barrier to making global businesses effective. National values are directly related to organizational decision-making. Most international human resources managers will have experienced these expectation differences at first hand. Candidate B: There are a number of factors that affect decision-making, such as recruiting new employees, promoting staff, fixing salary levels, and making staff redundant. All these factors are related to cultural values. We can say that cultural values have a great effect on management decision-making. For instance, one relationship is based on shared expectations, which are common to employees of the same nationality. In America, typical of this is the belief that individuals should receive salary gains without having to share them with lower-performance colleagues. But in some other countries, this will get nowhere. However, without this awareness, employees from diverse nationalities cannot appreciate their differences and build mutual understanding. Candidate C: Cultural value has great impact on decision-making. However, few people really know their own cultural values. These sensitive areas touch directly upon cultural norms and people’s sense of well-being and order. Organizations need to approach cross-cultural training seriously as it can be critical to the success of an international venture.
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